Insights

Strong Market Presence Parse.ly serves high-profile clients across media, entertainment, and corporate sectors, including renowned brands like Bloomberg, Condé Nast, and HelloFresh, indicating a solid foothold in premium content-driven industries ripe for analytics and content optimization solutions.

Recent Product Innovation The company has launched new dashboard features such as PDF exports, recirculation rate, and goals, demonstrating ongoing product development that could be packaged as upsell opportunities or tailored solutions for clients seeking enhanced content performance metrics.

Acquisition & Investment Following its acquisition by Automattic in early 2021, Parse.ly benefits from increased backing and integration with WordPress ecosystems, which presents opportunities to cross-sell integrations, expand customer base, and leverage WordPress-related sales channels.

Financial Stability With revenue estimated between $25 million and $50 million and $20 million in funding, Parse.ly is financially positioned to invest in expanding its analytics offerings and target larger enterprise clients that require robust content performance tools.

Expanding Analytics Capabilities Parse.ly’s capability to track over 30 content metrics and provide detailed insights offers a significant value proposition that can be highlighted when approaching digital publishers and content marketers looking to demonstrate ROI or optimize content strategies.

Parse.ly Tech Stack

Parse.ly uses 8 technology products and services including SciPy, Site Kit, Underscore.js, and more. Explore Parse.ly's tech stack below.

  • SciPy
    Advanced Analytics And Data Science
  • Site Kit
    Analytics
  • Underscore.js
    Javascript Libraries
  • Modernizr
    Javascript Libraries
  • Marketo
    Marketing Automation
  • Netlify
    Platform As A Service
  • Java
    Programming Languages
  • Adobe Fonts
    Web Fonts

Media & News

Parse.ly's Email Address Formats

Parse.ly uses at least 2 format(s):
Parse.ly Email FormatsExamplePercentage
First@parsely.comJohn@parsely.com
48%
First.Last@parsely.comJohn.Doe@parsely.com
38%
FLast@parsely.comJDoe@parsely.com
6%
Last@parsely.comDoe@parsely.com
6%
FirstL@parsely.comJohnD@parsely.com
2%
First.Last@parse.lyJohn.Doe@parse.ly
56%
First@parse.lyJohn@parse.ly
24%
FLast@parse.lyJDoe@parse.ly
12%
Last@parse.lyDoe@parse.ly
8%

Frequently Asked Questions

Where is Parse.ly's headquarters located?

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Parse.ly's main headquarters is located at 214 West 29th Street, 2nd Floor. The company has employees across 4 continents, including North AmericaAsiaEurope.

What is Parse.ly's phone number?

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You can contact Parse.ly's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Parse.ly's official website and social media links?

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Parse.ly's official website is parse.ly and has social profiles on LinkedInCrunchbase.

What is Parse.ly's NAICS code?

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Parse.ly's NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does Parse.ly have currently?

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As of December 2025, Parse.ly has approximately 51 employees across 4 continents, including North AmericaAsiaEurope. Key team members include Director Of Customer Support: A. R.Customer Success Director: N. I. F.Director Of Engineering: E. B.. Explore Parse.ly's employee directory with LeadIQ.

What industry does Parse.ly belong to?

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Parse.ly operates in the Technology, Information and Internet industry.

What technology does Parse.ly use?

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Parse.ly's tech stack includes SciPySite KitUnderscore.jsModernizrMarketoNetlifyJavaAdobe Fonts.

What is Parse.ly's email format?

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Parse.ly's email format typically follows the pattern of First@parsely.com. Find more Parse.ly email formats with LeadIQ.

How much funding has Parse.ly raised to date?

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As of December 2025, Parse.ly has raised $20M in funding. The last funding round occurred on Aug 09, 2017 for $6.8M.

When was Parse.ly founded?

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Parse.ly was founded in 2009.

Parse.ly

Technology, Information and InternetNew York, United States51-200 Employees

Parse.ly makes working with data easy for creators and marketers, giving them the insights they need to focus their content strategy and prove ROI.

Parse.ly is the new measure of content value. Do you work in content marketing, digital media, audience development, corporate communications, or any other role in which your company's content is central to business goals and audience growth? If so, you want a way to win with your content. And Parse.ly can help. 

Parse.ly is the leading analytics platform for content teams.

Parse.ly works with hundreds of enterprises, including premium news publishers, high-growth digital startups, world-renowned entertainment brands, and corporate marketers making the transition to content marketing. Parse.ly is a daily login for the teams behind some of the web's most compelling content strategies, such as Bloomberg, Condé Nast, HelloFresh, WeddingWire, Policygenius, and Slate. What's more, our customers run thousands of sites and apps that attract an audience of billions of people who truly pay attention, and our metrics allow us to understand the trends across this diverse digital audience.

Parse.ly measures over 30 unique content metrics -- including content views, engaged time, social interactions, and content conversions. Parse.ly's content analytics system includes a rich dashboard, powerful reporting engine, and flexible developer platform.

Getting going with Parse.ly is easy. Talk to a content analytics specialist today to start winning with your content.

More on our product:
https://parse.ly

See our open positions:
https://parse.ly/jobs/

Section iconCompany Overview

Headquarters
214 West 29th Street, 2nd Floor
Phone number
Website
parse.ly
NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2009
Employees
51-200

Section iconFunding & Financials

  • $20M

    Parse.ly has raised a total of $20M of funding over 2 rounds. Their latest funding round was raised on Aug 09, 2017 in the amount of $6.8Mas a Series B.

  • $25M$50M

    Parse.ly's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $20M

    Parse.ly has raised a total of $20M of funding over 2 rounds. Their latest funding round was raised on Aug 09, 2017 in the amount of $6.8Mas a Series B.

  • $25M$50M

    Parse.ly's revenue is estimated to be in the range of $25M$50M

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