Insights

Publisher analytics Parse.ly targets editorial, marketing, and product teams with insights to measure content performance across any CMS, presenting a potential cross-sell to teams beyond analytics (e.g., product and editorial operations) within mid-market publishers and enterprise content teams.

WordPress VIP edge Existing integration with WordPress VIP offers a ready-made upsell path for WPVIP customers seeking deeper publishing analytics workflows, suggesting joint sales motions or bundled offerings to accelerate adoption among large publishers.

Recent feature momentum Frequent dashboard enhancements and integrations (PDF exports, Recirculation Rate, Goals, Content Conversions) indicate a product-led growth signal suitable for expansion contracts with current customers and a door-opener for upsell discussions around performance-focused modules.

Acquisition footprints Automattic’s acquisition of Parse.ly and the WPVIP alignment highlight strategic customer profiles in enterprise publishing, enabling targeted outreach to brands already aligned with WordPress ecosystems and analytics-enabled content strategies.

Financial health signals With revenue in the mid-range for niche analytics vendors and a lean employee base, there is an opportunity to position higher-value, packaged analytics solutions or premium support to scale with growing content programs in publishers and media companies.

Similar companies to Parse.ly

Parse.ly Tech Stack

Parse.ly uses 8 technology products and services including NumPy, Demandbase, jQuery, and more. Explore Parse.ly's tech stack below.

NumPy
Advanced Analytics And Data Science
Demandbase
Analytics
jQuery
Javascript Libraries
scikit-learn
Machine Learning
UNIX
Operating Systems
JSON
Programming Languages
Piwik PRO Core
Web Analytics
Distributor
Web Platform Extensions

Media & News

Parse.ly's Email Address Formats

Parse.ly uses at least 2 format(s):

Parse.ly Email Formats	Example	Percentage
First.Last@parse.ly	John.Doe@parse.ly	56%
First@parse.ly	John@parse.ly	33%
FLast@parse.ly	JDoe@parse.ly	7%
Last@parse.ly	Doe@parse.ly	4%
First@parsely.com	John@parsely.com	49%
First.Last@parsely.com	John.Doe@parsely.com	38%
FLast@parsely.com	JDoe@parsely.com	7%
Last@parsely.com	Doe@parsely.com	6%

Frequently Asked Questions

Where is Parse.ly's headquarters located?

Parse.ly's main headquarters is located at 166 Crosby Street 11th Floor New York, New York United States. The company has employees across 4 continents, including North AmericaAsiaEurope.

What is Parse.ly's phone number?

You can contact Parse.ly's main corporate office by phone at

+1-212-920-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Parse.ly's official website and social media links?

Parse.ly's official website is parse.ly and has social profiles on LinkedIn Crunchbase.

What is Parse.ly's NAICS code?

Parse.ly's NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does Parse.ly have currently?

As of June 2026, Parse.ly has approximately 21 employees across 4 continents, including North AmericaAsiaEurope. Key team members include Chief Revenue Officer (cro): N. M.Customer Success Director: N. I. F.Director Of Engineering: E. B.. Explore Parse.ly's employee directory with LeadIQ.

What industry does Parse.ly belong to?

Parse.ly operates in the Technology, Information and Internet industry.

What technology does Parse.ly use?

Parse.ly's tech stack includes NumPyDemandbasejQueryscikit-learnUNIXJSONPiwik PRO CoreDistributor.

What is Parse.ly's email format?

Parse.ly's email format typically follows the pattern of First.Last@parse.ly. Find more Parse.ly email formats with LeadIQ.

When was Parse.ly founded?

Parse.ly was founded in 2009.

Parse.ly

Q: What is Parse.ly's official website and social media links?

Parse.ly's official website is parse.ly. Parse.ly has social profiles on LinkedIn.

Q: How many employees does Parse.ly have currently?

Parse.ly has approximately 21 employees.

Q: What technology does Parse.ly use?

Parse.ly's tech stack includes Hotjar, WordPress, Django, Bizible, Nginx.

Q: What is Parse.ly's NAICS code?

Parse.ly's NAICS code is 5415 (Computer Systems Design and Related Services).

Technology, Information and InternetNew York, United States11-50 Employees

Parse.ly provides analytics tailored for editorial, marketing, and product teams to evaluate content performance and its influence on business outcomes. The platform supports any CMS or publishing system, allowing teams to measure performance across all published content. For WordPress VIP users, it offers a seamless integration that combines publishing and analytics workflows for quicker insights.

Based in New York, the company serves publishers and enterprise content teams worldwide, helping them understand their audience and guide strategy. The team is described as small to mid-sized. In March 2023, Parse.ly announced a dashboard feature that enables exporting PDFs of dashboard content, representing a concrete product enhancement.