Insights

Web Analytics Market ExpansionMatomo's recent launches and acquisitions indicate a growing market presence and potential sales opportunities in the web analytics sector.

Data Privacy FocusAs a Google Analytics alternative with a strong emphasis on data privacy, Matomo presents a unique value proposition that can attract privacy-conscious clients looking to switch analytics solutions.

Partnership with Digitalist Sweden ABThe partnership with Digitalist Sweden AB opens doors for collaborative sales efforts and provides access to a wider network of potential clients interested in integrated web analytics solutions.

Competitive Positioning against Woopra and Piwik PROWith similar companies like Woopra and Piwik PRO in the market, Matomo can leverage its user-friendly approach and privacy-focused features to differentiate itself and capture market share.

Innovative Product OfferingsMatomo's innovative product launches like 'Googleheimer' demonstrate a creative marketing strategy that can attract clients seeking a fresh and unique approach to web analytics.

Matomo Tech Stack

Matomo uses 8 technology products and services including LinkedIn Ads, Postman, Shopify, and more. Explore Matomo's tech stack below.

LinkedIn Ads

Advertising

Postman

Data Management Platforms

Shopify

E-commerce

Python

Programming Languages

Google

Search Engines

Piwik

System Analytics & Monitoring

HTTP/3

Web & Portal Technology

Apache HTTP Server

Web Servers

Matomo Email Formats	Example	Percentage
First@matomo.org	John@matomo.org	50%
First@matomo.org	John@matomo.org	50%

Matomo Email Formats

Example

Percentage

First@matomo.org

John@matomo.org

50%

First@matomo.org

John@matomo.org

50%

Frequently Asked Questions

Where is Matomo's headquarters located?

Matomo's main headquarters is located at 150 Willis Wellington, Wellington 6011 NZ. The company has employees across 5 continents, including OceaniaEuropeNorth America.

What is Matomo's official website and social media links?

Matomo's official website is matomo.org and has social profiles on LinkedIn.

How much revenue does Matomo generate?

As of January 2025, Matomo's annual revenue reached $3.8M.

What is Matomo's NAICS code?

Matomo's NAICS code is 5112 - Software Publishers.

How many employees does Matomo have currently?

As of January 2025, Matomo has approximately 38 employees across 5 continents, including OceaniaEuropeNorth America. Key team members include Chief Operating Officer: A. T.Head Of Marketing: N. A.Matomo.Org Project Founder: M. A.. Explore Matomo's employee directory with LeadIQ.

What industry does Matomo belong to?

Matomo operates in the Software Development industry.

What technology does Matomo use?

Matomo's tech stack includes LinkedIn AdsPostmanShopifyPythonGooglePiwikHTTP/3Apache HTTP Server.

What is Matomo's email format?

Matomo's email format typically follows the pattern of . Find more Matomo email formats with LeadIQ.

When was Matomo founded?

Matomo was founded in 2007.

Matomo

Software DevelopmentWellington, New Zealand11-50 Employees

Founded in 2007, Matomo (formerly Piwik) is the world's leading open source web analytics software, which lets website owners stay in control of their data. Matomo is installed on more than 1.4 million websites across the Internet, translated into 50+ languages and used in more than 190 countries. View our demo at https://demo.matomo.org

View our privacy policy here: https://matomo.org/privacy-policy/
Data Protection Officer contact details: privacy@innocraft.com

Insights

Similar companies to Matomo

Woopra

Snowplow

Piwik PRO

CleverTap

Segment

Indicative

Amplitude

Statista

Heap | by Contentsquare

Countly

Matomo Tech Stack

Media & News

Matomo 5.2 launches BigQuery & Data Warehouse Export feature for Matomo Cloud.

Matomo 5.2 launches version 5.2.

Matomo 5.2 signs new client Rockefeller Archive Center.

Rockarch acquires Matomo 5.2.

Matomo 5.2 launches list of the top web analytics tools available.

Matomo 5.2 launches Googleheimer.

Digitalist Sweden AB partners with Matomo 5.2.

Matomo's Email Address Formats