Acquisition Strategy Parts Authority has a recent history of acquiring other companies in the automotive parts industry, such as National Autobody Parts Warehouse and Gem Auto Parts. This presents sales opportunities for cross-selling products and services to the acquired company's customer base.

Industry Recognition Being honored with The Pronto Network Partnership Award at a national conference showcases Parts Authority's industry recognition and credibility. Leveraging this achievement in marketing and sales efforts can attract new business opportunities and partnerships.

Market Expansion Through acquisitions like Iwimotorparts and Wsaparts, Parts Authority has expanded its market presence. Sales teams can explore new territories and customer segments resulting from these expansions for potential growth opportunities.

Competitive Position Parts Authority's revenue falling within the $10M - 50M range positions it alongside competitors like Keystone Automotive Operations and Genuine Parts Company. Understanding the competitive landscape can help sales professionals differentiate offerings and win market share.

Labor Issues Management Recent issues related to discrimination and labor law violations can be turn into a sales opportunity. By showcasing ethical employment practices and compliance measures, Parts Authority can demonstrate its commitment to fairness and attract customers seeking socially responsible partners.