Insights

Expanding Product Range CARiD boasts an extensive inventory with nearly 17 million SKUs, offering a wide array of aftermarket, OEM, and private-label automotive parts and accessories, presenting significant upselling and cross-selling opportunities.

Recent Funding Increase The company recently secured $35 million in funding, indicating increased investment potential for marketing expansion, technological enhancements, and partnership development to grow market penetration.

Digital Marketing Focus Utilization of advanced digital advertising platforms such as Google Analytics, OpenResty, and Microsoft Clarity highlights a sophisticated approach to e-commerce growth, offering opportunities to introduce new advertising solutions or improve campaign performance.

Market Positioning Being a significant player in the automotive e-commerce space with a strong digital presence positions CARiD for collaborations with automotive brands and parts suppliers looking to expand online sales channels.

Content and Engagement Growth With the launch of the CARiD Drive content hub providing inspiration and expert reviews, there is potential to develop content marketing partnerships and targeted educational campaigns to increase customer retention and loyalty.

PARTS iD Inc Tech Stack

PARTS iD Inc uses 8 technology products and services including Amazon S3, Alibaba Cloud CDN, Cloudinary, and more. Explore PARTS iD Inc's tech stack below.

  • Amazon S3
    Content Delivery Network
  • Alibaba Cloud CDN
    Content Delivery Network
  • Cloudinary
    Content Delivery Network
  • AMP
    Javascript Frameworks
  • React
    Javascript Frameworks
  • jQuery
    Javascript Libraries
  • PWA
    Miscellaneous
  • GoDaddy
    Web Hosting

PARTS iD Inc's Email Address Formats

PARTS iD Inc uses at least 2 format(s):
PARTS iD Inc Email FormatsExamplePercentage
First.Last@partsidinc.comJohn.Doe@partsidinc.com
60%
FLast@partsidinc.comJDoe@partsidinc.com
18%
F_Last@partsidinc.comJ_Doe@partsidinc.com
4%
Last_First@partsidinc.comDoe_John@partsidinc.com
3%
LFirst@partsidinc.comDJohn@partsidinc.com
3%
First@partsidinc.comJohn@partsidinc.com
4%
First.L@partsidinc.comJohn.D@partsidinc.com
3%
First.MiddleLast@partsidinc.comJohn.MichaelDoe@partsidinc.com
2%
First-L@partsidinc.comJohn-D@partsidinc.com
1%
L.First@partsidinc.comD.John@partsidinc.com
2%
First.Last@partsid.comJohn.Doe@partsid.com
79%
First@partsid.comJohn@partsid.com
21%

Frequently Asked Questions

Where is PARTS iD Inc's headquarters located?

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PARTS iD Inc's main headquarters is located at 1 Corporate Dr, Suite C Cranbury , New Jersey 08512, US. The company has employees across 3 continents, including North AmericaEuropeAfrica.

What is PARTS iD Inc's official website and social media links?

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PARTS iD Inc's official website is partsid.com and has social profiles on LinkedIn.

What is PARTS iD Inc's NAICS code?

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PARTS iD Inc's NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does PARTS iD Inc have currently?

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As of October 2025, PARTS iD Inc has approximately 91 employees across 3 continents, including North AmericaEuropeAfrica. Key team members include Chief Of Staff: L. P.Vice President Of Vendor Relations: M. A.Vice President Of Project Management (pmo): V. C.. Explore PARTS iD Inc's employee directory with LeadIQ.

What industry does PARTS iD Inc belong to?

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PARTS iD Inc operates in the Technology, Information and Internet industry.

What technology does PARTS iD Inc use?

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PARTS iD Inc's tech stack includes Amazon S3Alibaba Cloud CDNCloudinaryAMPReactjQueryPWAGoDaddy.

What is PARTS iD Inc's email format?

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PARTS iD Inc's email format typically follows the pattern of First.Last@partsidinc.com. Find more PARTS iD Inc email formats with LeadIQ.

When was PARTS iD Inc founded?

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PARTS iD Inc was founded in 2008.
PARTS iD Inc

PARTS iD Inc

Technology, Information and InternetUnited States51-200 Employees

CARiD is a technology-driven, digital commerce company focused on creating custom infrastructure and unique user experiences within transportation markets.

Founded in 2008 as Onyx Enterprises Int'l, Corp., our vision was to create a one-stop destination for automotive parts and accessories. This was achieved with the launch of CARiD.com, which has become the premier marketplace in the category. 

In 2024, the parent company of CARiD, PARTS iD, Inc., reorganized under new ownership into the privately held ID Auto, Inc. 

Today, CARiD.com carries nearly 17 million SKUs, including name-brand aftermarket, OEM, and private-label brands across the automotive spectrum. The CARiD Drive content hub, launched in 2024, provides site users with inspiration for their next build, up-to-the-minute information about the new car market, and expert review content to help guide their next purchase decision.

Section iconCompany Overview

Headquarters
1 Corporate Dr, Suite C Cranbury , New Jersey 08512, US
NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2008
Employees
51-200

Section iconFunding & Financials

  • $10M$25M

    PARTS iD Inc's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    PARTS iD Inc's revenue is estimated to be in the range of $10M$25M

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