Insights

Expanding Product Range CARiD's vast inventory of nearly 17 million SKUs across aftermarket, OEM, and private-label brands presents extensive cross-selling and upselling opportunities. Collaborating to enhance product visibility and targeted marketing can increase basket size and customer loyalty.

Digital Content Engagement The newly launched CARiD Drive content hub attracts automotive enthusiasts seeking build inspiration and expert reviews. Leveraging this engaged audience through sponsored content, targeted ads, or affiliate partnerships could generate additional revenue streams.

Recent Funding Boost With $35M in recent funding, CARiD is positioned for technological upgrades and expansion initiatives. Offering tailored advertising solutions or partnership opportunities in their growth phase can help advertisers tap into their evolving customer base.

Market Presence and Partnerships Strategic integrations like with Recaro Automotive Seating demonstrate CARiD’s openness to partnerships. Developing co-marketing initiatives or exclusive offerings with automotive OEMs and accessories brands can unlock new sales channels.

Tech-Driven Platform Utilizing advanced ad-tech stacks such as AppNexus, Google Ads, and Facebook Pixel indicates a sophisticated digital marketing operation. Opportunities exist to develop targeted advertising solutions or data-driven marketing campaigns to better reach their automotive customer demographic.

CARiD Tech Stack

CARiD uses 8 technology products and services including AppNexus, Microsoft Advertising, DoubleClick for Publishers (DFP), and more. Explore CARiD's tech stack below.

  • AppNexus
    Advertising
  • Microsoft Advertising
    Advertising
  • DoubleClick for Publishers (DFP)
    Advertising
  • Facebook Pixel
    Analytics
  • CIM Technologies
    Cad & Graphics
  • Google Fonts API
    Font Scripts
  • UPS
    Logistics
  • OpenResty
    Web Servers

CARiD's Email Address Formats

CARiD uses at least 2 format(s):
CARiD Email FormatsExamplePercentage
First.Last@partsidinc.comJohn.Doe@partsidinc.com
71%
FLast@partsidinc.comJDoe@partsidinc.com
21%
F_Last@partsidinc.comJ_Doe@partsidinc.com
4%
Last_First@partsidinc.comDoe_John@partsidinc.com
4%
First.Last@carid.comJohn.Doe@carid.com
85%
First@carid.comJohn@carid.com
10%
Last@carid.comDoe@carid.com
5%

Frequently Asked Questions

Where is CARiD's headquarters located?

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CARiD's main headquarters is located at 1 Corporate Drive Suite c Cranbury, New Jersey 08512 United States. The company has employees across 3 continents, including North AmericaEuropeAfrica.

What is CARiD's official website and social media links?

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CARiD's official website is carid.com and has social profiles on LinkedIn.

What is CARiD's SIC code NAICS code?

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CARiD's SIC code is 5731 - Radio, Television, and Consumer Electronics Stores NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does CARiD have currently?

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As of April 2026, CARiD has approximately 93 employees across 3 continents, including North AmericaEuropeAfrica. Key team members include Chief Of Staff: L. P.Vp Growth: R. J.President Development Europe: O. K.. Explore CARiD's employee directory with LeadIQ.

What industry does CARiD belong to?

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CARiD operates in the Technology, Information and Internet industry.

What technology does CARiD use?

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CARiD's tech stack includes AppNexusMicrosoft AdvertisingDoubleClick for Publishers (DFP)Facebook PixelCIM TechnologiesGoogle Fonts APIUPSOpenResty.

What is CARiD's email format?

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CARiD's email format typically follows the pattern of First.Last@partsidinc.com. Find more CARiD email formats with LeadIQ.

When was CARiD founded?

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CARiD was founded in 2008.

CARiD

Technology, Information and InternetNew Jersey, United States51-200 Employees

CARiD is a technology-driven, digital commerce company focused on creating custom infrastructure and unique user experiences within transportation markets.

Founded in 2008 as Onyx Enterprises Int'l, Corp., our vision was to create a one-stop destination for automotive parts and accessories. This was achieved with the launch of CARiD.com, which has become the premier marketplace in the category. 

In 2024, the parent company of CARiD, PARTS iD, Inc., reorganized under new ownership into the privately held ID Auto, Inc. 

Today, CARiD.com carries nearly 17 million SKUs, including name-brand aftermarket, OEM, and private-label brands across the automotive spectrum. The CARiD Drive content hub, launched in 2024, provides site users with inspiration for their next build, up-to-the-minute information about the new car market, and expert review content to help guide their next purchase decision.

Section iconCompany Overview

Headquarters
1 Corporate Drive Suite c Cranbury, New Jersey 08512 United States
Website
carid.com
SIC Code
5731 - Radio, Television, and Consumer Electronics Stores
NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2008
Employees
51-200

Section iconFunding & Financials

  • $10M$25M

    CARiD's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    CARiD's revenue is estimated to be in the range of $10M$25M

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