Insights

Diverse Product Offerings Tire Rack offers a wide range of tires, wheels, and performance accessories from 17 major tire and 41 wheel brands, providing sales opportunities through cross-selling and upselling.

Direct-to-Consumer Model Being a consumer-direct source for tires, Tire Rack's direct-to-consumer model can attract customers looking for convenience and personalized service, creating opportunities for building customer loyalty.

Nationwide Distribution Network With the capability to deliver products anywhere in the country in two days or less and over 9,000 independent Recommended Installers available, there are sales opportunities in expanding market reach and offering seamless installation services.

Market Visibility through Partnerships Partnership with events like the Grassroots Motorsports $2000 Challenge and the TireRack.com ChampCar Endurance Series enhances brand visibility, attracting potential customers interested in motorsports and performance products.

Digital Marketing and Engagement Utilizing platforms like YouTube with informative videos can drive engagement and attract customers seeking educational content, presenting sales opportunities to convert engaged viewers into customers.

Tire Rack Tech Stack

Tire Rack uses 8 technology products and services including Microsoft Outlook, ISO/IEC 27001, jQuery, and more. Explore Tire Rack's tech stack below.

  • Microsoft Outlook
    Email
  • ISO/IEC 27001
    Governance, Risk And Compliance
  • jQuery
    Javascript Libraries
  • Emarsys
    Marketing Automation
  • GraphQL
    Programming Languages
  • C#
    Programming Languages
  • Java
    Programming Languages
  • React Native
    Widgets

Tire Rack's Email Address Formats

Tire Rack uses at least 1 format(s):
Tire Rack Email FormatsExamplePercentage
FLast@tirerack.comJDoe@tirerack.com
64%
First@tirerack.comJohn@tirerack.com
29%
FirstLast@tirerack.comJohnDoe@tirerack.com
5%
FirstL@tirerack.comJohnD@tirerack.com
2%

Frequently Asked Questions

Where is Tire Rack's headquarters located?

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Tire Rack's main headquarters is located at 7101 Vorden Pkwy South Bend, Indiana 46628 US. The company has employees across 6 continents, including North AmericaAsiaEurope.

What is Tire Rack's official website and social media links?

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Tire Rack's official website is tirerack.com and has social profiles on LinkedIn.

How much revenue does Tire Rack generate?

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As of March 2025, Tire Rack's annual revenue reached $5B.

What is Tire Rack's NAICS code?

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Tire Rack's NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does Tire Rack have currently?

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As of March 2025, Tire Rack has approximately 653 employees across 6 continents, including North AmericaAsiaEurope. Key team members include Chief Executive Officer: E. S.CIO: J. R.Chief Information Officer: J. R.. Explore Tire Rack's employee directory with LeadIQ.

What industry does Tire Rack belong to?

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Tire Rack operates in the Motor Vehicle Manufacturing industry.

What technology does Tire Rack use?

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Tire Rack's tech stack includes Microsoft OutlookISO/IEC 27001jQueryEmarsysGraphQLC#JavaReact Native.

What is Tire Rack's email format?

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Tire Rack's email format typically follows the pattern of . Find more Tire Rack email formats with LeadIQ.

When was Tire Rack founded?

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Tire Rack was founded in 1979.
Tire Rack

Tire Rack

Motor Vehicle ManufacturingIndiana, United States501-1000 Employees

Tire Rack, family-owned and headquartered in South Bend, Indiana, is America’s largest independent tire tester and consumer-direct source for tires, wheels and performance accessories. Our team of 90-plus test drivers (our sales team) tests tires from every major tire manufacturer on our state-of-the-art, 10-acre test facility. The findings are then posted on our website, www.tirerack.com, where you can make an educated decision on a tire, wheel or performance accessory purchase.

We have also collected results from more than 150,000 consumer surveys representing over 2.6 billion miles of real-world tire data, the largest known cache of such information anywhere. In addition various testing and informational videos are available online in our Video Center at www.tirerack.com/videos

Since 1979, we have grown from a single-point retail store in Indianapolis to encompass over 1.8 million square feet of space in 10 distribution centers across the country. A diverse and broad in-stock inventory from 17 major tire and 41 wheel brands can be delivered anywhere in the country in two days or less. Nationally, more than 9,000 independent Recommended Installers are available to service your local installation needs.

Section iconCompany Overview

Headquarters
7101 Vorden Pkwy South Bend, Indiana 46628 US
NAICS Code
3361 - Motor Vehicle Manufacturing
Founded
1979
Employees
501-1000

Section iconFunding & Financials

  • $1B

    Tire Rack's revenue is in the range of $1B

Section iconFunding & Financials

  • $1B

    Tire Rack's revenue is in the range of $1B

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