Insights

Strong Market Presence Tire Rack is the largest independent tire tester and direct-to-consumer retailer with over 1.8 million square feet of inventory space, serving a broad national customer base. This extensive reach indicates significant sales potential through expansion of product offerings and targeted marketing efforts.

Innovative Consumer Data With access to the largest collection of real-world tire data from over 150,000 consumer surveys and 2.6 billion miles of driving, Tire Rack can leverage data analytics to personalize marketing campaigns, identify emerging market trends, and upsell high-demand products to targeted customer segments.

Strong Industry Engagement Active participation in automotive events like Grassroots Motorsports and partnerships with charitable organizations highlight opportunities for co-branded promotions and sponsorships to boost brand visibility and reach engaged automotive enthusiasts.

Recent Acquisition & Growth Following its acquisition by Discount Tire in early 2021, Tire Rack is positioned for growth and increased distribution capabilities. This expansion creates opportunities to develop joint sales initiatives, cross-promotional campaigns, and leverage the combined network to access new customer segments.

Technology Integration Tire Rack’s adoption of modern tech stack elements such as React, GraphQL, and mobile apps provides a platform for integrating innovative sales tools, enhancing user experience, and deploying targeted digital campaigns to increase conversion rates and customer loyalty.

Tire Rack Tech Stack

Tire Rack uses 8 technology products and services including Figma, Dropbox, React, and more. Explore Tire Rack's tech stack below.

  • Figma
    Design
  • Dropbox
    Digital Asset Management
  • React
    Javascript Frameworks
  • LivePerson
    Live Chat
  • GraphQL
    Programming Languages
  • HTML
    Programming Languages
  • iOS
    Programming Languages
  • React Native
    Widgets

Media & News

Tire Rack's Email Address Formats

Tire Rack uses at least 1 format(s):
Tire Rack Email FormatsExamplePercentage
FLast@tirerack.comJDoe@tirerack.com
65%
First@tirerack.comJohn@tirerack.com
29%
FirstLast@tirerack.comJohnDoe@tirerack.com
4%
FirstL@tirerack.comJohnD@tirerack.com
2%

Frequently Asked Questions

What is Tire Rack's official website and social media links?

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Tire Rack's official website is tirerack.com and has social profiles on LinkedIn.

How much revenue does Tire Rack generate?

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As of December 2025, Tire Rack's annual revenue is estimated to be $5B.

What is Tire Rack's NAICS code?

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Tire Rack's NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does Tire Rack have currently?

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As of December 2025, Tire Rack has approximately 689 employees across 5 continents, including North AmericaEuropeAsia. Key team members include Chief Information Officer: J. R.Vice President Of It/Is Operations: M. B.President: R. C.. Explore Tire Rack's employee directory with LeadIQ.

What industry does Tire Rack belong to?

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Tire Rack operates in the Motor Vehicle Manufacturing industry.

What technology does Tire Rack use?

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Tire Rack's tech stack includes FigmaDropboxReactLivePersonGraphQLHTMLiOSReact Native.

What is Tire Rack's email format?

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Tire Rack's email format typically follows the pattern of FLast@tirerack.com. Find more Tire Rack email formats with LeadIQ.

When was Tire Rack founded?

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Tire Rack was founded in 1979.

Tire Rack

Motor Vehicle ManufacturingIndiana, United States501-1000 Employees

Tire Rack, family-owned and headquartered in South Bend, Indiana, is America’s largest independent tire tester and consumer-direct source for tires, wheels and performance accessories. Our team of 90-plus test drivers (our sales team) tests tires from every major tire manufacturer on our state-of-the-art, 10-acre test facility. The findings are then posted on our website, www.tirerack.com, where you can make an educated decision on a tire, wheel or performance accessory purchase.

We have also collected results from more than 150,000 consumer surveys representing over 2.6 billion miles of real-world tire data, the largest known cache of such information anywhere. In addition various testing and informational videos are available online in our Video Center at www.tirerack.com/videos

Since 1979, we have grown from a single-point retail store in Indianapolis to encompass over 1.8 million square feet of space in 10 distribution centers across the country. A diverse and broad in-stock inventory from 17 major tire and 41 wheel brands can be delivered anywhere in the country in two days or less. Nationally, more than 9,000 independent Recommended Installers are available to service your local installation needs.

Section iconCompany Overview

NAICS Code
3361 - Motor Vehicle Manufacturing
Founded
1979
Employees
501-1000

Section iconFunding & Financials

  • $1B$10B

    Tire Rack's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    Tire Rack's revenue is estimated to be in the range of $1B$10B

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