Insights

Strong Industry Presence As the largest independent tire tester and consumer-direct retailer in the US, Tire Rack has established a significant market presence, offering extensive product inventory from 17 major tire brands and 41 wheel brands. This broad product range and industry reputation present opportunities for partnerships with suppliers or technology providers aiming to enhance product visibility and customer engagement.

Robust Data and Testing Capabilities With over 150,000 consumer surveys covering 2.6 billion miles and a state-of-the-art test facility, Tire Rack possesses valuable real-world and performance data. Businesses offering data analytics, measurement tools, or vehicle tuning solutions could leverage this data to develop tailored marketing, testing tools, or predictive analytics for tire performance optimization.

Expanding Digital Platform Tire Rack’s strong online presence, including educational videos and detailed product information on its website, indicates a focus on digital sales and customer education. Sales solutions such as e-commerce enhancements, personalized recommendation engines, or digital marketing services can help optimize their online customer journey and increase conversions.

Market Integration Opportunities Having been acquired by Discount Tire and integrated into a larger retail entity, Tire Rack is part of a complementary network that could benefit from supply chain innovations, inventory management solutions, or cross-promotional marketing strategies to further strengthen its market footprint.

Event and Community Engagement Participation in grassroots motorsports events and sponsorship of racing series indicates a focus on enthusiast engagement and brand loyalty. Opportunities exist for event marketing, sponsorship management platforms, or community engagement tools to deepen customer relationships and drive targeted sales campaigns among motorsport and automotive hobbyists.

Tire Rack Tech Stack

Tire Rack uses 8 technology products and services including Figma, Dropbox, React, and more. Explore Tire Rack's tech stack below.

  • Figma
    Design
  • Dropbox
    Digital Asset Management
  • React
    Javascript Frameworks
  • LivePerson
    Live Chat
  • GraphQL
    Programming Languages
  • HTML
    Programming Languages
  • iOS
    Programming Languages
  • React Native
    Widgets

Media & News

Tire Rack's Email Address Formats

Tire Rack uses at least 1 format(s):
Tire Rack Email FormatsExamplePercentage
FLast@tirerack.comJDoe@tirerack.com
65%
First@tirerack.comJohn@tirerack.com
29%
FirstLast@tirerack.comJohnDoe@tirerack.com
4%
FirstL@tirerack.comJohnD@tirerack.com
2%

Frequently Asked Questions

Where is Tire Rack's headquarters located?

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Tire Rack's main headquarters is located at 7101 Vorden Pkwy, South Bend, Indiana 46628, US. The company has employees across 5 continents, including North AmericaEuropeAsia.

What is Tire Rack's official website and social media links?

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Tire Rack's official website is tirerack.com and has social profiles on LinkedIn.

How much revenue does Tire Rack generate?

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As of October 2025, Tire Rack's annual revenue is estimated to be $5B.

What is Tire Rack's NAICS code?

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Tire Rack's NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does Tire Rack have currently?

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As of October 2025, Tire Rack has approximately 687 employees across 5 continents, including North AmericaEuropeAsia. Key team members include Chief Information Officer: J. R.Vice President Of It/Is Operations: M. B.Chairman And Co Chief Executive Officer: M. T.. Explore Tire Rack's employee directory with LeadIQ.

What industry does Tire Rack belong to?

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Tire Rack operates in the Motor Vehicle Manufacturing industry.

What technology does Tire Rack use?

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Tire Rack's tech stack includes FigmaDropboxReactLivePersonGraphQLHTMLiOSReact Native.

What is Tire Rack's email format?

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Tire Rack's email format typically follows the pattern of FLast@tirerack.com. Find more Tire Rack email formats with LeadIQ.

When was Tire Rack founded?

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Tire Rack was founded in 1979.
Tire Rack

Tire Rack

Motor Vehicle ManufacturingUnited States501-1000 Employees

Tire Rack, family-owned and headquartered in South Bend, Indiana, is America’s largest independent tire tester and consumer-direct source for tires, wheels and performance accessories. Our team of 90-plus test drivers (our sales team) tests tires from every major tire manufacturer on our state-of-the-art, 10-acre test facility. The findings are then posted on our website, www.tirerack.com, where you can make an educated decision on a tire, wheel or performance accessory purchase.

We have also collected results from more than 150,000 consumer surveys representing over 2.6 billion miles of real-world tire data, the largest known cache of such information anywhere. In addition various testing and informational videos are available online in our Video Center at www.tirerack.com/videos

Since 1979, we have grown from a single-point retail store in Indianapolis to encompass over 1.8 million square feet of space in 10 distribution centers across the country. A diverse and broad in-stock inventory from 17 major tire and 41 wheel brands can be delivered anywhere in the country in two days or less. Nationally, more than 9,000 independent Recommended Installers are available to service your local installation needs.

Section iconCompany Overview

Headquarters
7101 Vorden Pkwy, South Bend, Indiana 46628, US
NAICS Code
3361 - Motor Vehicle Manufacturing
Founded
1979
Employees
501-1000

Section iconFunding & Financials

  • $1B$10B

    Tire Rack's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    Tire Rack's revenue is estimated to be in the range of $1B$10B

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