Niche Product Focus Parts Unlimited specializes in hard-to-find OEM replacement plumbing and building maintenance parts, offering a unique product catalog that satisfies service plumbers, building engineers, and DIY enthusiasts seeking rare items not readily available elsewhere. This creates sales opportunities by targeting professionals and hobbyists who need specialized components.

Established Market Presence With a 22-year history and a strong local presence in Brooklyn, NY, the company has built a reputation for reliable service and product quality. This longevity and reputation position it as a trusted supplier, opening doors for expanding product offerings or entering new regional markets.

E-commerce Capabilities The company utilizes Magento and a comprehensive tech stack to support online sales, enabling efficient geographic expansion and convenience for customers nationwide. Sales prospects include leveraging digital marketing or upselling through online channels to increase order volume.

Revenue Range & Growth Potential Generating between $25 million and $50 million in revenue with a relatively lean team of up to 200 employees, Parts Unlimited shows strong market traction. There is potential to introduce complementary product lines or expand service offerings to accelerate revenue growth.

Customer Segments & Outreach Serving diverse customers from professional tradespeople to DIYers, the company’s customer base offers multiple avenues for engagement. Tailored sales strategies and targeted marketing campaigns can unlock new business opportunities within these segments, especially in the underserved DIY community or larger institutional clients.