Insights

Expansive Distribution Network Bihr's presence across over 15 countries with a network of 15,150 dealers presents extensive cross-selling opportunities for new product lines, accessories, and aftermarket parts within the motorcycle and powersports markets.

Strong Logistics Capability With over 54,500 square meters of storage and seven warehouses, Bihr can deliver almost all dealer orders within 24 hours, enabling rapid expansion and same-day delivery services to meet increasing customer demands.

Diverse Brand Portfolio Distributed portfolio of approximately 350 brands and 250,000 items positions Bihr as a key distributor, offering potential partnerships to introduce innovative products and exclusive brand collaborations to their extensive dealer network.

Recent Digital Innovations The launch of an interactive sheet for triathlon bikes signifies Bihr's commitment to digital enhancement, opening avenues for sales of high-tech accessories and tailored products for niche rider segments.

Acquisition Strategy Bihr's recent acquisitions, including Pwonline and the strategic purchase by Arrowhead Engineered Products, highlight opportunities for synergistic growth and consolidation, making it a prime candidate for partnership on complementary product lines and market expansion initiatives.

Bihr Tech Stack

Bihr uses 8 technology products and services including Ruxit, WordPress, SAP Integration Suite, and more. Explore Bihr's tech stack below.

  • Ruxit
    Analytics
  • WordPress
    Content Management System
  • SAP Integration Suite
    Data Integration
  • SAP S/4HANA
    Enterprise Resource Planning
  • JSON-LD
    Javascript Frameworks
  • Java
    Programming Languages
  • Teamtailor
    Recruitment Marketing
  • Cloudflare Bot Management
    Security

Bihr's Email Address Formats

Bihr uses at least 2 format(s):
Bihr Email FormatsExamplePercentage
First.Last@bihr.euJohn.Doe@bihr.eu
100%
First.Last@mybihr.comJohn.Doe@mybihr.com
100%

Frequently Asked Questions

Where is Bihr's headquarters located?

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Bihr's main headquarters is located at Sint-Truidensesteenweg 252, Tienen, Flemish Region 3300, BE. The company has employees across 2 continents, including EuropeAsia.

What is Bihr's phone number?

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You can contact Bihr's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Bihr's official website and social media links?

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Bihr's official website is mybihr.com and has social profiles on LinkedIn.

What is Bihr's NAICS code?

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Bihr's NAICS code is 42 - Wholesale Trade.

How many employees does Bihr have currently?

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As of October 2025, Bihr has approximately 501 employees across 2 continents, including EuropeAsia. Key team members include Vice President Strategic Sourcing: J. S.Head Of Marketing & Product Development: A. K.Head Of Marketing Communications: R. M.. Explore Bihr's employee directory with LeadIQ.

What industry does Bihr belong to?

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Bihr operates in the Wholesale industry.

What technology does Bihr use?

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Bihr's tech stack includes RuxitWordPressSAP Integration SuiteSAP S/4HANAJSON-LDJavaTeamtailorCloudflare Bot Management.

What is Bihr's email format?

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Bihr's email format typically follows the pattern of First.Last@bihr.eu. Find more Bihr email formats with LeadIQ.
Bihr

Bihr

WholesaleBelgium501-1000 Employees

Entrepreneurial spirit. Performance. Respect. Passion. Come ride with us and power your career

Founded in 1975, Bihr is the leading European distributor of rider gear and spare parts, accessories and tyres for motorcycles, quads/ATV and scooters. Nearly to 50 years of passionate evolution in distribution, Bihr kept its original DNA and mission to ensure that bikers can safely live their passion and address their mobility needs. 
The company is present in over 15 countries. Our portfolio comprises about 350 brands and 250.000 items distributed through a network of 15.150 dealers. This is made possible by 1.150 employees, including 100 in-house sales representatives and 40 customer service representatives. 
From the outset, the strength and foundation of this exceptional success has been based on comprehensive services and first-class logistics. With a total storage area of more than 54.500 m2 spread over 7 warehouses, Bihr is able to supply almost all dealers in Europe within 24 hours.

Section iconCompany Overview

Headquarters
Sint-Truidensesteenweg 252, Tienen, Flemish Region 3300, BE
Phone number
Website
mybihr.com
NAICS Code
42 - Wholesale Trade
Employees
501-1000

Section iconFunding & Financials

  • $1M$10M

    Bihr's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Bihr's revenue is estimated to be in the range of $1M$10M

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