Strategic Partnerships Bihr recently announced a strategic partnership with Scott Sports for exclusive distribution of motorsport goggles across key European markets starting June 2026. This presents a sales opportunity to offer complementary protective gear and optics to Bihr’s existing dealer network and to cross-sell Scott products through Bihr’s logistics footprint.

European Footprint With operations in over 15 countries and a dealer network of about 15,150, Bihr’s expansive European reach enables rapid scaling of new product lines. A sales approach can target dealers seeking diversified rider gear, spare parts, and Tyres, leveraging Bihr’s 24 hour supply capability from seven warehouses.

Logistics Advantage Bihr’s large storage capacity and emphasis on first-class logistics support a compelling value proposition for brands seeking reliable European distribution. Highlight opportunities to onboard new SKUs, reduce transit times, and improve stock turnover for high-demand rider gear and accessories.

Product Expansion Bihr has grown through acquisitions and leadership in house brands under product development leadership, suggesting openness to adding new brand partnerships and exclusive lines. Engaging Bihr’s product team to propose differentiated, margin-rich lines could accelerate dealer adoption.

Digital & Commerce Bihr employs a modern tech stack (Magento, iCIMS, OneTrust, Mailchimp) and digital touchpoints, indicating readiness for e-commerce focused partnerships, co-branded campaigns, and streamlined onboarding for new brands and dealers to drive omnichannel sales.