Pas Normal Studios Email Format

RetailHovedstaden, Denmark51-200 Employees

Pas Normal Studios is a cycling apparel brand based in Copenhagen, located in the Nordhavn district of the Hovedstaden region in Denmark. It develops contemporary, technically oriented garments that seek to blend performance with distinctive aesthetics. The company emphasizes precision in construction and sustainability, offering pieces designed for long-term use that meet the standards expected by professional riders. Its collections honor cycling traditions while embracing modern color palettes and patterns.

Its footprint extends beyond Scandinavia, with distribution across Europe, parts of Asia, and the United States, supported by a mid-sized team. In August 2025, the company opened its first flagship store in Shanghai, signaling its continued expansion into Asia.

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