Insights

International Expansion Pas Normal Studios has recently opened a flagship store in Shanghai and expanded its presence across Europe and Asia, indicating a growing global footprint that offers opportunities for regional distribution, localized collaborations, and tailored marketing strategies in key cycling markets.

Premium Product Portfolio With a focus on high-end, sustainable cycling apparel designed with professional-grade textiles and manufacturing processes, there is a potential to target high-performance athletes, professional teams, and premium cycling clubs seeking durable, technologically advanced clothing.

Strategic Collaborations Recent partnerships with Zwift and JJJJound demonstrate an openness to innovative branding and cross-industry collaborations, creating avenues for co-branded collections, special editions, and sponsored events that can enhance sales channels and brand visibility.

New Collection Launches Frequent product launches like the Escapism and Off-Race collections showcase an agile design approach, presenting opportunities to leverage seasonal campaigns, exclusive releases, and targeted promotions to attract cycling enthusiasts and collectors.

Sports and Event Sponsorships Pas Normal Studios' involvement in gravel and cycling events through partnerships with Klassmark indicates a strategic focus on event sponsorships that can foster direct engagement with active cycling communities and open pathways to corporate sponsorships and commission-based sales.

Pas Normal Studios Tech Stack

Pas Normal Studios uses 8 technology products and services including TrackJS, Webpack, Font Awesome, and more. Explore Pas Normal Studios's tech stack below.

  • TrackJS
    Analytics
  • Webpack
    Development
  • Font Awesome
    Font Scripts
  • macOS
    Operating Systems & Computing Languages
  • Google Pay
    Payment Processing
  • Mastercard
    Payment Processing
  • Node.js
    Programming Languages
  • Piwik PRO Core
    Web Analytics

Media & News

Pas Normal Studios's Email Address Formats

Pas Normal Studios uses at least 1 format(s):
Pas Normal Studios Email FormatsExamplePercentage
FL@pasnormalstudios.comJD@pasnormalstudios.com
71%
LF@pasnormalstudios.comDJ@pasnormalstudios.com
23%
FLast@pasnormalstudios.comJDoe@pasnormalstudios.com
3%
Last@pasnormalstudios.comDoe@pasnormalstudios.com
3%

Frequently Asked Questions

Where is Pas Normal Studios's headquarters located?

Minus sign iconPlus sign icon
Pas Normal Studios's main headquarters is located at 126 Århusgade Nordhavn, Hovedstaden 2150 Denmark. The company has employees across 5 continents, including EuropeAsiaNorth America.

What is Pas Normal Studios's official website and social media links?

Minus sign iconPlus sign icon
Pas Normal Studios's official website is pasnormalstudios.com and has social profiles on LinkedInCrunchbase.

What is Pas Normal Studios's SIC code NAICS code?

Minus sign iconPlus sign icon
Pas Normal Studios's SIC code is 4899 - Communications Services, Not Elsewhere Classified NAICS code is 44-45 - Retail Trade.

How many employees does Pas Normal Studios have currently?

Minus sign iconPlus sign icon
As of April 2026, Pas Normal Studios has approximately 116 employees across 5 continents, including EuropeAsiaNorth America. Key team members include Chief Marketing Officer: I. H.Chief Sales Officer: A. J.Chief Digital Officer: S. S.. Explore Pas Normal Studios's employee directory with LeadIQ.

What industry does Pas Normal Studios belong to?

Minus sign iconPlus sign icon
Pas Normal Studios operates in the Retail industry.

What technology does Pas Normal Studios use?

Minus sign iconPlus sign icon
Pas Normal Studios's tech stack includes TrackJSWebpackFont AwesomemacOSGoogle PayMastercardNode.jsPiwik PRO Core.

What is Pas Normal Studios's email format?

Minus sign iconPlus sign icon
Pas Normal Studios's email format typically follows the pattern of FL@pasnormalstudios.com. Find more Pas Normal Studios email formats with LeadIQ.

When was Pas Normal Studios founded?

Minus sign iconPlus sign icon
Pas Normal Studios was founded in 2015.

Pas Normal Studios

RetailHovedstaden, Denmark51-200 Employees

Pas Normal Studios is a Copenhagen based brand of contemporary, technical cycling clothing.

The concept of Pas Normal Studios is to create technically perfect apparel, combined with visionary aesthetics.

Through innovative designs, brand collaborations and sourcing of new production methods, Pas Normal Studios strives to bring out collections that define modern cycling in a different context.

The brand honors the great traditions of cycling, but is above all committed to the patterns and colors that define state of the art fashion today.

The uncompromised attention to detail and hand-made, sustainable quality is paired with an inspired take on today’s look and feel.

Pas Normal Studios produces high-end clothing with textiles and methods at the same level as demanded by professional riders – but at the same time, all styles created for long-term usage and durability.

Based in Scandinavia, but with a specific international element, Pas Normal Studios can now be found throughout Europe, parts of Asia and the United States.

Section iconCompany Overview

Headquarters
126 Århusgade Nordhavn, Hovedstaden 2150 Denmark
SIC Code
4899 - Communications Services, Not Elsewhere Classified
NAICS Code
44-45 - Retail Trade
Founded
2015
Employees
51-200

Section iconFunding & Financials

  • $50M$100M

    Pas Normal Studios's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    Pas Normal Studios's revenue is estimated to be in the range of $50M$100M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.