Insights

Global Expansion Opportunity With recent openings such as their flagship store in Shanghai and their presence across Europe, Asia, and the United States, Pas Normal Studios demonstrates strong international growth. This expansion indicates a promising market for premium cycling apparel in diverse regions, providing opportunities to offer localized marketing and distribution partnerships.

Premium Product Appeal The company's focus on high-end, durable, and technically advanced cycling clothing aligned with professional rider standards points to a target demographic of serious cyclists and luxury consumers. Marketing efforts can emphasize craftsmanship and innovation to attract these discerning customers.

Collaborative Potential Recent collaborations with brands like JJJJound and Diemme highlight Pas Normal Studios' openness to co-branding with fashion and footwear partners. Exploring additional partnerships in lifestyle, sports, and fashion sectors could expand product offerings and increase market visibility.

Technological Integration Utilization of advanced eCommerce tools and analytics such as Google Analytics and Piwik PRO indicates a data-driven approach. Leverage this infrastructure to personalize marketing, enhance customer engagement, and identify high-value customer segments for targeted sales campaigns.

Growth in Revenue and Workforce With revenues estimated between $10M and $50M and a growing team of up to 200 employees, Pas Normal Studios is scaling quickly. This upward trajectory suggests increasing demand for their products, presenting opportunities to upsell existing customers and attract new, high-end retail and institutional clients.

Pas Normal Studios Tech Stack

Pas Normal Studios uses 8 technology products and services including TrackJS, Webpack, Font Awesome, and more. Explore Pas Normal Studios's tech stack below.

  • TrackJS
    Analytics
  • Webpack
    Development
  • Font Awesome
    Font Scripts
  • macOS
    Operating Systems & Computing Languages
  • Google Pay
    Payment Processing
  • Mastercard
    Payment Processing
  • Node.js
    Programming Languages
  • Piwik PRO Core
    Web Analytics

Media & News

Pas Normal Studios's Email Address Formats

Pas Normal Studios uses at least 1 format(s):
Pas Normal Studios Email FormatsExamplePercentage
FL@pasnormalstudios.comJD@pasnormalstudios.com
72%
LF@pasnormalstudios.comDJ@pasnormalstudios.com
21%
FLast@pasnormalstudios.comJDoe@pasnormalstudios.com
4%
Last@pasnormalstudios.comDoe@pasnormalstudios.com
3%

Frequently Asked Questions

Where is Pas Normal Studios's headquarters located?

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Pas Normal Studios's main headquarters is located at Århusgade 126, Nordhavn, Capital Region 2150, DK. The company has employees across 5 continents, including EuropeNorth AmericaAsia.

What is Pas Normal Studios's official website and social media links?

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Pas Normal Studios's official website is pasnormalstudios.com and has social profiles on LinkedInCrunchbase.

What is Pas Normal Studios's NAICS code?

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Pas Normal Studios's NAICS code is 44-45 - Retail Trade.

How many employees does Pas Normal Studios have currently?

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As of October 2025, Pas Normal Studios has approximately 109 employees across 5 continents, including EuropeNorth AmericaAsia. Key team members include Chief Marketing Officer: I. H.Chief Sales Officer: A. J.Chief Operating Officer: P. S.. Explore Pas Normal Studios's employee directory with LeadIQ.

What industry does Pas Normal Studios belong to?

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Pas Normal Studios operates in the Retail industry.

What technology does Pas Normal Studios use?

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Pas Normal Studios's tech stack includes TrackJSWebpackFont AwesomemacOSGoogle PayMastercardNode.jsPiwik PRO Core.

What is Pas Normal Studios's email format?

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Pas Normal Studios's email format typically follows the pattern of FL@pasnormalstudios.com. Find more Pas Normal Studios email formats with LeadIQ.

When was Pas Normal Studios founded?

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Pas Normal Studios was founded in 2015.
Pas Normal Studios

Pas Normal Studios

RetailDenmark51-200 Employees

Pas Normal Studios is a Copenhagen based brand of contemporary, technical cycling clothing.

The concept of Pas Normal Studios is to create technically perfect apparel, combined with visionary aesthetics.

Through innovative designs, brand collaborations and sourcing of new production methods, Pas Normal Studios strives to bring out collections that define modern cycling in a different context.

The brand honors the great traditions of cycling, but is above all committed to the patterns and colors that define state of the art fashion today.

The uncompromised attention to detail and hand-made, sustainable quality is paired with an inspired take on today’s look and feel.

Pas Normal Studios produces high-end clothing with textiles and methods at the same level as demanded by professional riders – but at the same time, all styles created for long-term usage and durability.

Based in Scandinavia, but with a specific international element, Pas Normal Studios can now be found throughout Europe, parts of Asia and the United States.

Section iconCompany Overview

Headquarters
Århusgade 126, Nordhavn, Capital Region 2150, DK
NAICS Code
44-45 - Retail Trade
Founded
2015
Employees
51-200

Section iconFunding & Financials

  • $1M$10M

    Pas Normal Studios's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Pas Normal Studios's revenue is estimated to be in the range of $1M$10M

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