Insights

Global Expansion Pas Normal Studios is actively expanding its global footprint by opening flagship stores in key markets like Shanghai, China, indicating strong growth ambitions and opportunities to develop localized distribution channels and targeted marketing strategies.

Premium Collaborations The company’s recent partnerships with brands like JJJJound and Diemme showcase its focus on high-end, collaborative collections that appeal to discerning consumers, presenting opportunities for cross-promotional sales and exclusive product offerings.

Innovative Product Lines Launching new collections such as the AW24 Off-Race and specialized performance gear like the Mechanism PNS x fizik shoes highlights a commitment to technical innovation, creating potential avenues to upsell custom or limited-edition products to cycling enthusiasts.

Sustainable Focus Emphasizing sustainable quality and handmade craftsmanship aligns with the growing consumer demand for eco-friendly, durable cycling apparel, opening sales opportunities in markets prioritizing sustainable and long-lasting products.

Market Positioning Operating within the high-end retail segment with a distinctive Scandinavian aesthetic and technical expertise, Pas Normal Studios is well-positioned to attract premium customers seeking stylish, performance-oriented cycling clothing, supporting premium pricing and brand loyalty initiatives.

Pas Normal Studios Tech Stack

Pas Normal Studios uses 8 technology products and services including TrackJS, Webpack, Font Awesome, and more. Explore Pas Normal Studios's tech stack below.

  • TrackJS
    Analytics
  • Webpack
    Development
  • Font Awesome
    Font Scripts
  • macOS
    Operating Systems & Computing Languages
  • Google Pay
    Payment Processing
  • Mastercard
    Payment Processing
  • Node.js
    Programming Languages
  • Piwik PRO Core
    Web Analytics

Media & News

Pas Normal Studios's Email Address Formats

Pas Normal Studios uses at least 1 format(s):
Pas Normal Studios Email FormatsExamplePercentage
FL@pasnormalstudios.comJD@pasnormalstudios.com
72%
LF@pasnormalstudios.comDJ@pasnormalstudios.com
21%
FLast@pasnormalstudios.comJDoe@pasnormalstudios.com
4%
Last@pasnormalstudios.comDoe@pasnormalstudios.com
3%

Frequently Asked Questions

What is Pas Normal Studios's official website and social media links?

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Pas Normal Studios's official website is pasnormalstudios.com and has social profiles on LinkedInCrunchbase.

What is Pas Normal Studios's NAICS code?

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Pas Normal Studios's NAICS code is 44-45 - Retail Trade.

How many employees does Pas Normal Studios have currently?

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As of December 2025, Pas Normal Studios has approximately 115 employees across 5 continents, including EuropeAsiaNorth America. Key team members include Chief Marketing Officer: I. H.Chief Sales Officer: A. J.Chief Operating Officer: P. S.. Explore Pas Normal Studios's employee directory with LeadIQ.

What industry does Pas Normal Studios belong to?

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Pas Normal Studios operates in the Retail industry.

What technology does Pas Normal Studios use?

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Pas Normal Studios's tech stack includes TrackJSWebpackFont AwesomemacOSGoogle PayMastercardNode.jsPiwik PRO Core.

What is Pas Normal Studios's email format?

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Pas Normal Studios's email format typically follows the pattern of FL@pasnormalstudios.com. Find more Pas Normal Studios email formats with LeadIQ.

When was Pas Normal Studios founded?

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Pas Normal Studios was founded in 2015.

Pas Normal Studios

RetailHovedstaden, Denmark51-200 Employees

Pas Normal Studios is a Copenhagen based brand of contemporary, technical cycling clothing.

The concept of Pas Normal Studios is to create technically perfect apparel, combined with visionary aesthetics.

Through innovative designs, brand collaborations and sourcing of new production methods, Pas Normal Studios strives to bring out collections that define modern cycling in a different context.

The brand honors the great traditions of cycling, but is above all committed to the patterns and colors that define state of the art fashion today.

The uncompromised attention to detail and hand-made, sustainable quality is paired with an inspired take on today’s look and feel.

Pas Normal Studios produces high-end clothing with textiles and methods at the same level as demanded by professional riders – but at the same time, all styles created for long-term usage and durability.

Based in Scandinavia, but with a specific international element, Pas Normal Studios can now be found throughout Europe, parts of Asia and the United States.

Section iconCompany Overview

NAICS Code
44-45 - Retail Trade
Founded
2015
Employees
51-200

Section iconFunding & Financials

  • $1M$10M

    Pas Normal Studios's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Pas Normal Studios's revenue is estimated to be in the range of $1M$10M

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