Pasadena Tournament of Roses
Entertainment ProvidersCalifornia, United States51-200 Employees
The Pasadena Tournament of Roses is an entertainment organization based in Pasadena, California that coordinates the annual Rose Parade and related events. The organization oversees a tradition-rich process where floral-decorated floats, equestrian units, bands, and tournament entries participate in a 5½‑mile parade down Colorado Boulevard, supported by a large base of volunteers. Its activities create a sustained, community-focused event experience that blends natural materials with advancing parade technology, attracting millions of viewers and providing a platform for participating corporations, non-profit groups, and municipalities to showcase their involvement. With a long-standing history dating back to the parade’s early days, the organization relies on thousands of volunteer hours from hundreds of members, known as White Suiters, to manage planning, logistics, and execution. The Rose Parade and Rose Bowl Game are broadcast across multiple networks, reflecting the event’s broad regional and national reach. In recent years, the organization has expanded its presence through partnerships and official livestream initiatives, aligning with digital platforms to broaden access to the parade experience.
1-888-653-2347 
support@leadiq.com 
