Insights

Expanding User Base Passei Direto serves a broad educational demographic, extending from elementary to postgraduate students, which offers opportunities to tailor products and services for multiple educational levels and age groups.

Recent Acquisition The platform was acquired by UOL EdTech in 2021, indicating increased stability and potential for growth, making it a promising partner for educational technology expansions or collaborations.

Technological Infrastructure Utilizing advanced tech tools such as Amazon CloudFront, Google Analytics, and Crazy Egg suggests a focus on optimizing user experience and data-driven insights—potential avenues for joint development or enhancement projects.

Market Position Competing with similar small-scale educational platforms, Passei Direto's positioning as a versatile learning hub presents opportunities to collaborate on content expansion or technology integration aimed at diverse student segments.

Financial Growth Potential With an existing revenue stream below 1 million dollars and recent backing from UOL EdTech, there are opportunities to develop solutions that boost monetization and expand revenue channels within the educational sector.

Similar companies to Passei Direto

Passei Direto Tech Stack

Passei Direto uses 8 technology products and services including DoubleClick for Publishers (DFP), Comscore, Crazy Egg, and more. Explore Passei Direto's tech stack below.

DoubleClick for Publishers (DFP)
Advertising
Comscore
Analytics
Crazy Egg
Analytics
Amazon CloudFront
Content Delivery Network
MySQL
Database
HubSpot Chat
Live Chat
reCAPTCHA
Security
Google Analytics
Web Analytics

Media & News

UOL EdTech acquires Passei Direto.
UOL EdTech, a Brazilian technology platform for education, announced the acquisition of Passei Direto, an online study platform, after SoftBank’s round.
Mar 31, 2021 | www.baybrazil.org

Passei Direto's Email Address Formats

Passei Direto uses at least 1 format(s):

Passei Direto Email Formats	Example	Percentage
First.Last@passeidireto.com	John.Doe@passeidireto.com	88%
FLast@passeidireto.com	JDoe@passeidireto.com	6%
First.Middle@passeidireto.com	John.Michael@passeidireto.com	5%
First@passeidireto.com	John@passeidireto.com	1%

Frequently Asked Questions

Where is Passei Direto's headquarters located?

Passei Direto's main headquarters is located at 228 Praia de Botafogo, 3º Andar. The company has employees across 3 continents, including South AmericaEuropeNorth America.

What is Passei Direto's official website and social media links?

Passei Direto's official website is passeidireto.com and has social profiles on LinkedIn Crunchbase.

What is Passei Direto's NAICS code?

Passei Direto's NAICS code is 92311 - Administration of Education Programs.

How many employees does Passei Direto have currently?

As of December 2025, Passei Direto has approximately 73 employees across 3 continents, including South AmericaEuropeNorth America. Key team members include Group Product Manager: M. A.General Manager: R. G.Senior Software Engineering Manager: T. D. J.. Explore Passei Direto's employee directory with LeadIQ.

What industry does Passei Direto belong to?

Passei Direto operates in the Education Administration Programs industry.

What technology does Passei Direto use?

Passei Direto's tech stack includes DoubleClick for Publishers (DFP)ComscoreCrazy EggAmazon CloudFrontMySQLHubSpot ChatreCAPTCHAGoogle Analytics.

What is Passei Direto's email format?

Passei Direto's email format typically follows the pattern of First.Last@passeidireto.com. Find more Passei Direto email formats with LeadIQ.

Passei Direto

Q: What is Passei Direto's official website and social media links?

Passei Direto's official website is passeidireto.com. Passei Direto has social profiles on LinkedIn.

Q: How many employees does Passei Direto have currently?

Passei Direto has approximately 73 employees.

Q: What technology does Passei Direto use?

Passei Direto's tech stack includes Lightbox, Microsoft 365, Priority Hints, TikTok Pixel, Debian.

Education Administration ProgramsRio de Janeiro, Brazil51-200 Employees

O Passei Direto foi criado para que estudantes de diferentes faculdades tivessem um lugar para encontrar tudo que precisavam para estudar do jeito que quisessem e pudessem criar ali uma rede. Sua maior missão é empoderar o estudante e, assim, transformar seu futuro.

A rede cresceu e, hoje, o Passei Direto faz a diferença no aprendizado não só de universitários, mas de todo mundo. Do Ensino Fundamental à Pós-Graduação. É o lugar para estudar com tudo e aprender com todos.