Niche Expertise Passpoint Security's strong focus on threat and vulnerability management combined with deep expertise in governance, risk, and compliance positions them as a specialized provider for clients seeking advanced cybersecurity solutions, offering cross-selling opportunities in compliance and risk management services.

Mid-Market Potential With an estimated revenue between 1 million and 10 million and a lean team of under 50 employees, Passpoint Security targets mid-sized enterprises that require tailored cybersecurity services but may lack in-house expertise, presenting opportunities for customized security packages.

Strategic Partnerships Recent collaboration with DelPhi Communications highlights their active efforts to expand their market reach through partnerships, suggesting that joint ventures and referral opportunities could accelerate sales growth and increase visibility within the IT security industry.

Competitive Positioning Operating in an industry dominated by large players like Cisco and Palo Alto Networks, Passpoint Security can leverage its specialized, experienced team to differentiate itself by offering personalized service and niche threat management solutions, attracting clients seeking agile and committed partners.

Technology stack Utilizing platforms like Squarespace and YouTube for digital presence and customer engagement indicates an opportunity to enhance marketing efforts using targeted content, webinars, and online security awareness campaigns to generate leads and build brand authority in cybersecurity.