Authentic Brand Story Pastificio Felicetti's rich history dating back to 1908 and its location in the Dolomites highlights a strong authentic brand identity that can be leveraged to appeal to premium, nature-conscious consumers seeking artisanal and locally sourced products.

Sustainability Focus Utilizing mountain spring water for dough and mountain air for drying demonstrates a commitment to natural and sustainable production methods, presenting opportunities to partner with eco-friendly brands or promote sustainability-focused marketing campaigns.

Market Potential With annual revenues below 1 million dollars and a specialized regional presence, there is significant growth potential through expanding distribution channels, online sales, and collaborations with gourmet and health-conscious retail outlets.

Digital Presence The use of various digital tools like Google Tag Manager and social media indicates active online engagement, offering opportunities to enhance digital marketing efforts and leverage analytics for targeted customer acquisition.

Operational Capacity Having 51 to 200 employees provides a foundation for scaling production and expanding into new markets, supported by investments in technology and workforce development to increase efficiency and meet rising demand.