Vitamin C Launch European expansion opportunity around the newly launched Vitamin C collection, targeting retailers and e-commerce partners to ride the product wave and accelerate visibility in key markets.

Direct-to-Consumer Growth Leverage Paula’s Choice Europe’s strong online DTC presence and marketplaces to upsell higher-margin SKUs, introduce bundles, and run targeted promotions to improve average order value among existing customers.

Scale-up Momentum Capitalize on high double-digit growth and agile culture by targeting retailers and distributors seeking fast-growing, science-backed skincare brands to diversify their portfolios.

Diversity & Inclusion Highlight diverse consumer and employee base as a selling point for retailers prioritizing inclusive brands, enabling co-marketing opportunities and regional adaptations for multi-market campaigns.

European Footprint Use the Netherlands-based HQ as a hub to expand cross-border selling in Europe, offering white-label partnerships, private label opportunities, or regionalized product kits for Galeries Lafayette, Space NK, Selfridges and similar partners.