Regional SMB Focus Target the Milwaukee metropolitan area and surrounding counties where Pavlic Vending Service and Modern Coffee operates, positioning as a trusted, long‑standing vendor partner for small to mid-sized businesses that need reliable office coffee, vending, and break‑room solutions.

Office Coffee Growth Leverage their dual offering (vending and office coffee service) to upsell bundled solutions, including regular beverage supply, maintenance, and tech-enabled payment or smart vending options to improve efficiency and user experience in client offices.

Tech-Enabled Upgrades Highlight opportunities to modernize with updated ASP.NET/IIS-based infrastructure alongside customer-facing digital tools (mobile ordering, inventory automation, remote monitoring) to reduce downtime and streamline service for clients with existing DreamWeaver and Windows Server ecosystems.

Financial Growth Path With revenue between $1M-$10M and a multi-decade history, position as a scalable partner for larger office campuses or industrial facilities seeking improved service levels, contract hygiene, and possibility of expansion into additional accounts in the region.

Competitive Positioning Differentiate from larger national players by emphasizing local presence, long-standing family-owned heritage, customized service for industrial and office settings, and flexible contract terms tailored to mid-market businesses in Wisconsin.