Charity-driven value Pay It Forward Processing positions its core offering around a charitable donation model tied to every transaction, which can be leveraged to cross-sell premium merchant services to customers who prioritize ESG and cause marketing in their procurement strategies.

Cost competitiveness The company claims to match or lower existing merchant processing costs for clients, presenting a compelling entry point for price-sensitive merchants looking to switch providers and upgrade service quality at a similar or reduced total cost of ownership.

Mid-market focus With a revenue range of 10 to 25 million and 11-50 employees, target mid-market merchants who require scalable processing solutions, robust support, and customizable charity donation programs as differentiators.

Tech stack leverage Utilize their tech footprint (iCIMS, WordPress, Wix, Google Cloud, Sentry, Piwik PRO) to propose integrated CRM, website, and analytics enhancements for merchants seeking better onboarding, marketing automation, and data-driven insights.

Growth signals A nationwide footprint and a distinctive social impact proposition suggest opportunities to upsell managed services, compliance, security, and reporting solutions to merchants expanding nationally who value consistency and transparency.