Mid Market Focus Target small to mid-sized businesses that need reliable, on-time payroll and compliant HR services. Payroll Solutions’ mid-market footprint, backed by decades of payroll experience and a cloud-based platform, positions them as a trusted outsourced payroll partner. Focus sales outreach on Wisconsin and nearby regions to win new clients.

Cloud Payroll Advantage The cloud-based payroll application combined with iSolved HCM integration offers a scalable, secure solution for growing SMBs. This enables cross-sell opportunities for bundled HRIS, benefits, time tracking, and onboarding within the same platform. Emphasize deployment speed and reliability to overcome resistance to outsourcing.

Regional Growth Based in Baraboo, Wisconsin, there is a natural regional sales motion to target nearby businesses seeking outsourced payroll and HR services. Local presence and commitment to accurate payroll can be leveraged as a differentiator against larger national providers. Consider partnerships with regional accounting firms and payroll brokers.

Trusted Leadership A long track record of payroll expertise supports a premium service position focused on accuracy and timeliness. A recent leadership appointment indicates ongoing investment in operations and client service capabilities. This can be highlighted when addressing risk-averse SMB buyers.

iSolved Synergy Current use of iSolved HCM indicates potential to expand within the iSolved ecosystem, offering a unified payroll and HRIS solution for SMBs. Target existing iSolved customers and partners with bundled payroll plus HR capabilities, and position as a boutique, high-touch alternative to larger vendors.