Regional expansion pc Factory is expanding beyond Chile with internationalization through a new presence in Peru, presenting a market opportunity for channel partnerships, cross-border ecommerce strategies, and regional supply chain optimization.

Tech leadership As the leading Chilean tech retailer with a broad product mix and international standards, there is potential to upsell enterprise-grade solutions, professional services, and managed IT offerings to SMBs and mid-market buyers.

Digital marketing Active digital marketing stack (Criteo, Google Ads, Meta Ads, Hotjar, Fortinet, SAP) indicates readiness for data-driven campaigns; sales teams can leverage digital channels, remarketing, and customization to drive B2B and B2C conversions.

Channel strength Multi-channel presence including web, retail network of over 30 stores, and a dedicated business sales channel creates opportunities for cross-sell of accessories, peripherals, and bundled technology solutions to existing customers.

Growth potential Revenue scale within the 1B–10B range and recent modernization initiatives suggest capacity to adopt higher-margin product lines, service contracts, extended warranties, and financing options to boost average order value and customer lifetime value.