Insights

Strategic Location Peak Resorts' operations are concentrated within a 100-mile radius of major metropolitan areas like New York City, Boston, and St. Louis, presenting opportunities to offer targeted local marketing campaigns, on-site technology integrations, and customized package deals for driving regional customer engagement.

Technology Adoption The company's existing tech stack including Alteryx, SQL, and customer engagement tools like Facebook Pixel and Qualtrics indicates openness to advanced data analytics and marketing automation solutions to enhance guest personalization, operational efficiencies, and loyalty programs.

Recent Integration As part of Vail Resorts, Peak Resorts can leverage broader corporate resources, including new digital initiatives like Uber partnerships and Epic Friend Tickets, creating sales opportunities around integrated booking platforms, mobile app enhancements, and cross-promotional marketing campaigns.

Growth and Expansion With ongoing acquisitions such as Crotched Mountain and continuous investment in resort amenities and summer activities, there are potential sales avenues in equipment rental management, guest experience solutions, and summer activity technology platforms to support diversified revenue streams.

Industry Trends The company's focus on seasonal activities and proximity to urban centers aligns with rising urban outdoor recreation trends, creating openings for sales of outdoor gear, mountain biking technology, and off-season marketing tools to expand customer reach beyond winter peaks.

Peak Resorts Tech Stack

Peak Resorts uses 8 technology products and services including Alteryx, Facebook Pixel, SQL, and more. Explore Peak Resorts's tech stack below.

  • Alteryx
    Advanced Analytics And Data Science
  • Facebook Pixel
    Analytics
  • SQL
    Database
  • Mailgun
    Email
  • Cisco
    Network Hardware
  • Qualtrics
    Online Form Builders
  • Elavon
    Payment Processing
  • Smartsheet
    Project Management

Media & News

Peak Resorts's Email Address Formats

Peak Resorts uses at least 2 format(s):
Peak Resorts Email FormatsExamplePercentage
FLast@peakresorts.comJDoe@peakresorts.com
85%
Last@peakresorts.comDoe@peakresorts.com
7%
FirstLast@peakresorts.comJohnDoe@peakresorts.com
8%
FLast@vailresorts.comJDoe@vailresorts.com
79%
First.Last@vailresorts.comJohn.Doe@vailresorts.com
15%
FirstL@vailresorts.comJohnD@vailresorts.com
5%
FiLast@vailresorts.comJoDoe@vailresorts.com
1%

Frequently Asked Questions

Where is Peak Resorts's headquarters located?

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Peak Resorts's main headquarters is located at Broomfield, Colorado US. The company has employees across 3 continents, including North AmericaAsiaEurope.

What is Peak Resorts's phone number?

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You can contact Peak Resorts's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Peak Resorts's stock symbol?

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Peak Resorts is a publicly traded company; the company's stock symbol is SKIS.

What is Peak Resorts's official website and social media links?

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Peak Resorts's official website is vailresorts.com and has social profiles on LinkedIn.

What is Peak Resorts's NAICS code?

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Peak Resorts's NAICS code is 713 - Amusement, Gambling, and Recreation Industries.

How many employees does Peak Resorts have currently?

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As of July 2025, Peak Resorts has approximately 1K employees across 3 continents, including North AmericaAsiaEurope. Key team members include Vice President, Chief Accounting Officer: C. B.Vice-President Of Business: R. D.Director Of Development: J. B.. Explore Peak Resorts's employee directory with LeadIQ.

What industry does Peak Resorts belong to?

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Peak Resorts operates in the Recreational Facilities industry.

What technology does Peak Resorts use?

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Peak Resorts's tech stack includes AlteryxFacebook PixelSQLMailgunCiscoQualtricsElavonSmartsheet.

What is Peak Resorts's email format?

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Peak Resorts's email format typically follows the pattern of FLast@peakresorts.com. Find more Peak Resorts email formats with LeadIQ.

When was Peak Resorts founded?

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Peak Resorts was founded in 1982.
Peak Resorts

Peak Resorts

Recreational FacilitiesColorado, United States1001-5000 Employees

Now part of the Vail Resorts family. 

Formerly Peak Resorts (NASDAQ:SKIS), Headquartered in Missouri, Peak Resorts is a leading owner and operator of high-quality, individually branded ski resorts in the U.S. The company currently operates 14 ski resorts primarily located in the Northeast and Midwest, 13 of which are company-owned. 

The majority of the resorts are located within 100 miles of major metropolitan markets, including New York City, Boston, Philadelphia, Cleveland and St. Louis, enabling day and overnight drive accessibility. The resorts under the company’s umbrella offer a breadth of activities, services and amenities, including skiing, snowboarding, terrain parks, tubing, dining, lodging, equipment rentals and sales, ski and snowboard instruction and mountain biking and other summer activities. Visit peakresorts.com to learn more.

Section iconCompany Overview

Headquarters
Broomfield, Colorado US
Phone number
Stock Symbol
SKIS
NAICS Code
713 - Amusement, Gambling, and Recreation Industries
Founded
1982
Employees
1001-5000

Section iconFunding & Financials

  • $25M$50M

    Peak Resorts's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Peak Resorts's revenue is estimated to be in the range of $25M$50M

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