Military Programs Opportunity to upsell to Solitude’s 2024/25 Military Season Pass at $149, highlighting loyalty programs and cross-sell with military-oriented partnerships and catered events.

Operational Leadership Recent leadership changes and addition of a new VP of mountain operations present an opening to offer optimization tools, safety and maintenance technology, and consulting services aimed at improving slope efficiency and guest safety metrics.

New Infrastructure Expansion milestones such as lift additions to Fantasy Ridge indicate a potential for partnerships in maintenance services, equipment suppliers, and CAPEX financing for new lift technologies and snowmaking optimization.

Community Partnerships Active collaborations with nonprofits and youth initiatives (Share Winter, Utah Food Bank) create avenues for sponsorships, CSR-aligned packages, and co-marketing opportunities to boost brand engagement and local loyalty programs.

Digital Engagement Existing tech footprint (tagging and analytics across platforms) suggests opportunities for enhanced digital marketing services, data-driven guest insights, and targeted advertising to convert ski season demand into memberships and season pass sales.