Premium pearl partnerships Leverage Pearls by Shari’s presence in Neiman Marcus and flagship stores to pitch wholesale partnerships or limited-edition capsule collections with department stores and luxury retailers, expanding distribution beyond flagship channels.

Global sourcing story Highlight the founder’s direct-from-farm sourcing and rarity of museum-quality pearls to target high-net-worth clients and jewelry insurers, offering exclusive inventory and provenance documentation for affluent buyers and collectors.

Growth through ecom boost Capitalize on the established e-commerce tech stack (BigCommerce, Klaviyo, analytics) to scale targeted email and digital campaigns, and propose performance-based marketing partnerships with specialty luxury marketplaces.

Brand value leverage Position as a heritage-driven, artisanal brand with strong storytelling around craftsmanship and collection integration across categories to upsell higher-margin pieces to existing customers via personalized experiences.

Strategic expansion Identify opportunities for new flagship experiences or pop-ups in high-end markets aligned with current flagship locations, using the Shari narrative to attract boutique partnerships and premium event collaborations.