Key Partnership with AWS Pearson's recent expanded partnership with Amazon Web Services (AWS) to support the roll out of AI tools presents an opportunity for cross-selling or upselling additional services or products to students and educational institutions leveraging this technology.

Leadership Changes in English Language Learning Division The appointment and subsequent promotion of Sharon Hague as President of Pearson's English Language Learning (ELL) division offers a chance for sales representatives to engage with a new leader and explore potential collaborations, products, or services tailored to this specific segment.

Event Sponsorship at ELTA Serbia Conference By sponsoring the 23rd ELTA Serbia Conference, Pearson showcased its commitment to educational resources. Sales teams could leverage this sponsorship to connect with educators, schools, and institutions in Serbia, potentially leading to new partnerships or sales opportunities.

Recognition as Centre of Excellence for FP&A Being recognized as a center of excellence for FP&A and financial control positions Pearson as a trusted financial partner. Sales professionals could utilize this reputation to engage with potential clients seeking financial support or reporting services within the education sector.

Integration with Microsoft for AI Tools The collaboration between Pearson and Microsoft to combine cloud and AI technologies signifies an opportunity for sales teams to offer integrated AI tools to educational institutions looking to enhance their learning and assessment processes. This partnership could lead to sales of combined solutions or services.