Pearson Ranch Jerky

Food and Beverage ServicesNew Mexico, United States2-10 Employees

Pearson Ranch Jerky operates in the Food and Beverage Services sector, specializing in meat snack products derived from elk, buffalo (bison), venison, and wild boar. Founded in 1959 and based in Rio Rancho, New Mexico, the family-owned business has evolved from ranch operations into a focused meat snack operation, emphasizing natural ingredients, absence of nitrites and MSG, gluten-free formulations, and convenient packaging suited for active lifestyles. Its products target outdoor enthusiasts and consumers seeking lean protein options beyond traditional beef jerky, with distribution through outdoor retailers, convenience stores, upscale grocers, and gourmet specialty shops, and available via online ordering or partner locations. The company situates itself in a segment of the meat snack industry that highlights alternative game meats, expanding choices for customers seeking varied protein sources in a snack format. A notable development in its history is the introduction of buffalo products in 2003, followed by venison and wild boar lines in 2014, reflecting a broader product portfolio within its niche.

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