Natural positioning Leverage Pederson's commitment to all natural, humane, and environmentally safe meat to target retailers and food service channels that emphasize clean labels, nitrate- and MSG-free options, gluten-free and reduced-sodium products.

Growth through partnerships Explore co-branding and co-marketing opportunities with institutions and retailers that value partnerships, such as universities, co-ops, and healthcare facilities, highlighting Pederson's Certified Humane and all-natural product lines.

Expansion potential Capitalize on recent product launches and new distribution points (Earth Fare, partnerships like Planet Barbecue) to identify additional natural grocery chains, specialty retailers, and foodservice distributors seeking premium natural meat portfolios.

Fresh and smoked portfolio Promote a diversified lineup (bacon, sausage, ham, chicken and bison options) to cross-sell to existing buyers and expand into category adjacencies such as ready-to-eat meals, deli, and snack segments with natural, minimally processed claims.

Social impact Highlight Feeding America partnership history and no-sugar bacon innovation to win business with retailers and sponsors focused on sustainability, hunger relief programs, and community impact as a differentiator in RFPs and category reviews.