Brand Exclusivity Pedigree Wholesale features a portfolio of exclusive UK pet brands including All For Paws, Chuckit!, Hikari and Hurtta, giving retailers access to unique SKUs. This creates a clear competitive edge and a rationale for retailers to choose Pedigree as their preferred distributor.

Portfolio Expansion Recent launches expand the All For Paws private label range with new toy collections and cooling products, signaling a strategic push to diversify offerings and capture seasonal demand across independent, national and online retailers.

Distribution Network Nationwide distribution centers and a Nottingham head office support reliable stock replenishment and scalable growth across multiple channels. This presents opportunities to onboard more retailers and offer faster delivery, as well as potential exclusive distribution deals and co branded campaigns.

Forecasting Investment The appointment of Eva Rupp as Senior Demand Planner shows commitment to forecasting accuracy and supply chain efficiency, supported by a tech stack that powers ecommerce, marketing and secure operations.

Partnership Opportunities Partnership activity with HugglePets and ongoing product launches position Pedigree as a growth partner for retailers seeking innovative pet products and collaborative campaigns. Opportunities include co branded marketing, cross selling across channels and using the marketing tech stack to execute targeted campaigns.