Pencil

Software DevelopmentEngland, United Kingdom201-500 Employees

Pencil is the world’s leading Generative AI Marketing Operating System.

Our mission is to make AI the default for every marketing team, serving as a fundamental tool that empowers people rather than replacing them.

We unify the entire marketing workflow into a single agentic platform, from insight and concept through production and media distribution. Instead of stitching together fragmented tools, brands can design, orchestrate, and scale creative systems that actually hold up in production.

Powered by a predictive system trained on over $5BN in media spend, Pencil helps teams move up to 10x faster, reduce costs, and achieve up to 2x better performance. Marketing becomes performance ready before it even launches.

We believe AI is the most significant evolution in a marketer’s toolkit since the pencil itself. Our goal is to scale human creativity and intuition, not automate it away.

Founded in 2018 by alumni from Google, Facebook, and Uber, and acquired by The Brandtech Group in 2023, Pencil brings enterprise grade Generative AI to the Fortune 500. We provide the security, scale, and data driven infrastructure global brands need to win in an AI first world.

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