Strategic Acquisition Following its recent acquisition by Smart Communications, Pendula is likely expanding its omnichannel engagement capabilities, presenting opportunities to tailor solutions for larger enterprise clients seeking integrated AI-powered customer interaction platforms.

Regional Expansion With partnerships in ANZ and ASEAN regions and overseas growth plans, Pendula is exploring new markets where expanding customer engagement solutions could meet rising demand for innovative, AI-driven communication tools.

Growth Investment Pendula's recent $14.5 million funding round highlights strong investor backing and growth potential, indicating an openness to adopting new sales strategies that target expanding SaaS and customer retention sectors.

Vertical Focus Targeting industries such as telecommunications, utilities, healthcare, and retail, Pendula offers tailored engagement platforms, creating opportunities to develop industry-specific solutions for clients looking to enhance customer experience through AI.

Technology Differentiation Utilizing a tech stack that includes AI and omnichannel communication tools like WhatsApp and JSON-LD, Pendula positions itself as a forward-thinking provider, opening avenues for premium sales pitches to enterprise clients valuing advanced, adaptive customer engagement.