Luxury positioning Target high-end corporate and entertainment clients seeking exclusive hospitality experiences, leveraging Peninsula Beverly Hills’ AAA Five-Diamond and Forbes Five Star prestige to secure premium corporate events, private dining, and branded experiences.

Global prestige Capitalize on recognition across The Peninsula brand with properties in key markets; propose cross-property collaborations, loyalty programs, and VIP itineraries for multinational entertainment firms and luxury brands.

Discretion opportunity Emphasize privacy and discretion as differentiators for celebrity bookings and confidential meetings; offer secure event spaces, private entrances, and tailored guest experiences to entertainment industry clients.

Experiential upsell Leverage signature touches and bespoke services to upsell experiences such as private garden villa stays, Pen-Air meals, and customized celebration packages for milestones, film premieres, and award season travel.

Digital reach Engage procurement and marketing teams through the tech stack in place (iCIMS, SAP SuccessFactors, Azure) to streamline collaboration, onboarding, and enterprise-level partnerships; propose long-term RFPs for managed services, loyalty integrations, and joint promotional campaigns.