Wellness Expansion The Maybourne Beverly Hills houses a large luxury spa and is part of a group actively expanding wellness offerings, including the Surrenne Riviera project and public YOGAqua paddleboard classes. This creates opportunities to partner with premium wellness brands, design exclusive spa packages, longevity retreats, and private label wellness products to attract high net worth guests.

Beverage Experiences From Dante Beverly Hills and the Maybourne Bar to the Whisky Bar with North America’s largest Macallan collection and a mobile mixologist program, the property is positioned to monetize beverage experiences through private tastings, limited editions, corporate hospitality, in room amenity upgrades, and partnerships with spirits brands for exclusive events.

Private Events With luxurious spaces and dining options plus a ninth floor pool for events, the hotel can monetize private dining, weddings, and corporate gatherings. Opportunities include creating tailored event packages, wellness focused experiences like poolside yoga, and influencer or media events to boost exposure and off peak occupancy.

Brand Synergies As a flag in the Maybourne Hotel Group alongside global properties, The Maybourne Beverly Hills can leverage group loyalty programs, cross promotional packages, and shared supplier relationships to attract international travelers and optimize marketing spend.

Digital Marketing The hotel uses marketing tools such as Dynamics 365 Marketing and Adobe for personalization and CRM driven campaigns. There is an opportunity to target past guests, local networks, and luxury travel agents with direct booking incentives, tailored experiences, and co branded campaigns to grow direct revenue and lifetime value.