Community Loyalty Peninsula Subaru's strong focus on customer service and the offer of free oil changes for life with new car purchases indicate high customer retention and loyalty, presenting opportunities for upselling maintenance services and accessories.

Expansion Potential With a modest team size and a diverse selection of Subaru models along with pre-owned cars, there is potential to expand digital marketing efforts to attract a wider customer base and increase inquiries online.

Digital Engagement The company's website and active social media presence suggest scope for enhancing digital marketing campaigns and utilizing data analytics tools to convert online visitors into showroom leads.

Market Positioning Positioned alongside large competitors with significant revenues, Peninsula Subaru can capitalize on its local presence and personalized service to differentiate and attract customers seeking a more tailored car-buying experience.

Technology Use Using platforms such as YouTube and Facebook indicates an openness to leveraging content marketing and online advertising for boosting brand awareness and engaging potential buyers effectively.