Tech Modernization Audra Hurd was appointed Chief Technology Officer in June 2026, signaling a strategic push to modernize Penn-Mar's IT infrastructure, data management, and security. This creates opportunities to offer IT consulting, cybersecurity assessments, cloud or on-premises modernization, and integrated donor and client management systems to support service delivery and fundraising.

Facility Expansion The organization purchased and plans to renovate a Westminster building to expand Western Maryland services, indicating a demand for project management, construction tech, and facility systems upgrades such as building automation, energy efficiency, and security solutions that can scale with growth.

Fundraising Growth With the Penn-Mar Development Corporation actively fundraising and a high-profile leadership team, there are opportunities to optimize donor relationship management, event management, grant tracking, and fundraising analytics through a modern CRM and fundraising platforms.

Workforce Enablement Serving nearly 2,000 adults with intellectual and developmental disabilities with a frontline workforce of Direct Support Professionals suggests needs for HRIS, scheduling, payroll, training, and compliance platforms to improve employee engagement and operational efficiency.

Strategic Partnerships As a region-leading IDD service provider with strong leadership recognition, Penn-Mar is well positioned to pursue government and philanthropic partnerships; opportunities exist in data reporting, program outcomes analytics, grant-ready dashboards, and sponsorship collaboration tools.