Insights

Expanding Retail Partnerships Pennies actively collaborates with retail and eCommerce sectors, evidenced by recent partnerships and participation in industry forums. This indicates a strong opportunity to offer integrated payment hardware or software solutions that enhance giving experience and streamline donation processes for retail clients.

Digital Donation Innovation The company has recently launched solutions on Castles Technology hardware and digital wallets, showcasing their openness to adopting and customizing new payment technologies. This creates potential for sales of advanced POS systems or micro-donation integrations tailored for retailers seeking seamless charitable contributions.

Tech Stack & Data Capabilities Pennies utilizes a tech stack that includes Google Analytics, MySQL, and various front-end tools, highlighting their focus on data-driven engagement. This presents an opportunity to offer data analytics, CRM integrations, or software enhancements that can help optimize donation campaigns for partner organizations.

Growing Market Reach With millions of pounds raised and a broad presence in the UK and Ireland, Pennies has significant market traction which can be further expanded through dedicated partner solutions, prompting tailored financial and technological products aimed at increasing donation volume.

Event-Driven Engagement Pennies actively participates in industry events and launches new initiatives during awareness months like World Alzheimer’s Month. This demonstrates potential for partnership opportunities around campaign-specific solutions, sponsorships, or event engagement tools to enhance visibility and donation rates.

Similar companies to Pennies

Pennies Tech Stack

Pennies uses 8 technology products and services including Sage Intacct, MySQL, Tippy.js, and more. Explore Pennies's tech stack below.

  • Sage Intacct
    Accounting
  • MySQL
    Database
  • Tippy.js
    Javascript Libraries
  • Microsoft
    Miscellaneous
  • jQuery Mobile
    Mobile Frameworks
  • Priority Hints
    Performance
  • Yoast SEO
    Search Engines
  • Google Analytics
    Web Analytics

Media & News

Pennies's Email Address Formats

Pennies uses at least 1 format(s):
Pennies Email FormatsExamplePercentage
First.Last@pennies.org.ukJohn.Doe@pennies.org.uk
49%
L.First@pennies.org.ukD.John@pennies.org.uk
1%
First_L@pennies.org.ukJohn_D@pennies.org.uk
1%
First.Last@pennies.org.ukJohn.Doe@pennies.org.uk
49%

Frequently Asked Questions

Where is Pennies's headquarters located?

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Pennies's main headquarters is located at 64 London Wall 1st Floor London, England ec2m 5tp United Kingdom. The company has employees across 3 continents, including EuropeNorth AmericaAfrica.

What is Pennies's official website and social media links?

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Pennies's official website is pennies.org.uk and has social profiles on LinkedIn.

What is Pennies's SIC code NAICS code?

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Pennies's SIC code is 7299 - Miscellaneous Personal Services, Not Elsewhere Classified NAICS code is 813 - Religious, Grantmaking, Civic, Professional, and Similar Organizations.

How many employees does Pennies have currently?

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As of April 2026, Pennies has approximately 76 employees across 3 continents, including EuropeNorth AmericaAfrica. Key team members include Chief Partnerships Officer: S. M.Head Of Digital: R. R.Head Of Marketing & Charities: R. C.. Explore Pennies's employee directory with LeadIQ.

What industry does Pennies belong to?

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Pennies operates in the Non-profit Organizations industry.

What technology does Pennies use?

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Pennies's tech stack includes Sage IntacctMySQLTippy.jsMicrosoftjQuery MobilePriority HintsYoast SEOGoogle Analytics.

What is Pennies's email format?

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Pennies's email format typically follows the pattern of First.Last@pennies.org.uk. Find more Pennies email formats with LeadIQ.

When was Pennies founded?

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Pennies was founded in 2010.

Pennies

Non-profit OrganizationsEngland, United Kingdom51-200 Employees

Because micro-donations matter, now more than ever.

Pennies is an award-winning fintech charity making digital giving affordable, sustainable, and feel-good.  As a trusted leader in digital micro-donations, Pennies has created a movement that encourages giving, helps charities make a greater impact and gives the public a way to donate without cash, as part of their daily lives. 

In an increasingly cashless society, Pennies’ ‘digital charity box’ gives customers paying by card or digital wallet a convenient way to add a small donation to their purchase, when shopping with participating retailers. Whether in-store, online and in-app, it’s a simple, data-free way to donate, with 100% of funds raised going to charity. 

Millions of people are now using the digital charity box, and to date Pennies has raised millions of pounds in much-needed additional income for charities in the UK and Republic of Ireland.  If every adult in the UK gave just 35p a week, we would raise £1billion a year for charity.

Together, retailers and their customers are helping hundreds of charities make a meaningful difference to the causes and communities they serve.

Charity No. 1122489 (England & Wales), 20106331 (Republic of Ireland) and 1275 (Isle of Man)

Section iconCompany Overview

Headquarters
64 London Wall 1st Floor London, England ec2m 5tp United Kingdom
SIC Code
7299 - Miscellaneous Personal Services, Not Elsewhere Classified
NAICS Code
813 - Religious, Grantmaking, Civic, Professional, and Similar Organizations
Founded
2010
Employees
51-200

Section iconFunding & Financials

  • $10M$25M

    Pennies's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Pennies's revenue is estimated to be in the range of $10M$25M

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