Pennies Email Format

Non-profit OrganizationsEngland, United Kingdom51-200 Employees

Pennies is a UK-based nonprofit fintech charity focused on digital micro-donations. It operates a digital charity box that lets customers add a small donation at the point of sale when paying by card or digital wallet, across in-store, online, and in-app channels. All funds collected through this mechanism go directly to charities, with no data collected from donors. In a cashless shopping environment, it provides a simple way for people to support charitable causes as part of everyday purchases.

Pennies serves retailers and their customers and supports hundreds of charities in the UK and Republic of Ireland, with millions of people using the digital charity box. It has formed partnerships with retailers to expand participation, including collaborations with The Perfume Shop and Debenhams Group in 2026. Based in London, England, Pennies is positioned as a leader in the digital micro-donations space within the nonprofit sector. In 2026, the charity announced leadership changes adding Marian Duxbury as Chief Finance Officer and Jim Dolan as Chief Transformation and Technology Officer, while co-founder Peter Nugent intends to retire later this year and remain involved as a trustee.

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