Market Leadership As the largest privately-owned alarm company in Mississippi with a longstanding history since 1987, Pennington & Trim Alarm Services has established a strong regional presence that can be leveraged to expand into neighboring markets.

Customer Base Expansion With an updated tech stack including Google Cloud and analytics tools, the company demonstrates a commitment to modern security solutions, presenting opportunities to cross-sell advanced security systems and integrated services.

Growth Potential Operating with revenues between 1M and 10M and a dedicated local workforce, there is potential for strategic partnerships or upgrades to larger enterprise solutions as they scale their operations.

Competitive Positioning Compared to national players like ADT and Vivint, Pennington & Trim’s regional focus and personalized service model suggest opportunities to differentiate through tailored security packages and local expertise.

Technology Adoption Utilizing modern tools such as Google Analytics and reCAPTCHA indicates openness to digital marketing and online customer acquisition strategies, which can be expanded to increase market penetration and lead generation.