Growth via partnerships Pentest People recently launched a Partner Tier System to drive growth and strengthen channel partner support, presenting a collaborative sales angle for expanding reach and joint offerings with security resellers, MSPs, and integrators.

Acquisition signal The acquisition by GRC Group in September 2024 indicates strategic alignment and potential access to broader regulatory risk management capabilities, enabling cross-sell opportunities to GRC Group clients seeking integrated cyber risk and compliance solutions.

Services expansion Pentest People has a history of expanding services through new offerings like Red Team Assessment, Dark Web Monitoring, and Cyber Security Fundamentals training, signaling openness to advanced security testing, continuous assurance, and staff enablement programs for client upskilling.

Managed security focus With a PTaaS model delivering ongoing vulnerability management and a SecurePortal living threat system, there are clear opportunities to upsell managed services, continuous monitoring contracts, and compliance-aligned risk reporting for mid-market to enterprise clients.

Scale and outreach A UK-based, 11-50 employee profile combined with a growing partner ecosystem suggests targeting mid-sized organizations undergoing digital transformation, regulatory changes, or accelerated cloud adoption where penetration testing as a service and automated risk insights add tangible value.