Expanding OTT Presence Penthera’s SaaS solutions are currently deployed across 36 countries and on over 150 million devices, indicating a strong international footprint in the OTT streaming market. This widespread deployment presents opportunities to upsell or expand services to existing clients and target similar industry players seeking reliable video delivery solutions.

Focus on Ad-supported Viability With recent product launches like 2 nd Look and PlayAssure designed to optimize ad delivery and streaming efficiency, Penthera demonstrates a strategic focus on increasing ad revenue and reducing stream abandonment for ad-supported video providers. These innovations create potential sales avenues with platforms aiming to enhance their ad monetization capabilities.

Strong Industry Partnerships Penthera’s collaborations with major players like Liberty Global and brands such as Paramount + and HBO Europe highlight its credibility and appeal to large-scale media companies. Engaging with these partners or similar enterprise clients can allow sales teams to pitch tailored solutions that address high-volume streaming and premium content distribution.

Recent Investment Momentum Following a $6 million investment led by Liberty Global Ventures, Penthera has shown strong growth potential and financial backing, signaling a compelling opportunity for upselling or new client acquisition as the company continues to innovate and expand its market share within the video streaming sector.

Product Innovation Focus Penthera’s suite of patented, cloud-based products aimed at reducing buffering, increasing fill rates, and elevating CPMs aligns well with the needs of OTT providers seeking to improve user experience and monetization. This focus on technology-driven solutions offers cross-selling prospects with organizations looking to modernize or optimize their streaming infrastructure.