People-Friendly Tech

Software DevelopmentIowa, United States11-50 Employees

People-Friendly Tech is a software development firm based in Urbandale, Iowa, that focuses on translating complex, compliance-heavy concepts into digital products designed for ease of use. Its work centers on delivering secure, connected experiences across web and mobile platforms, with an emphasis on user empathy and accessible design to drive adoption and loyalty.
The company serves customers in insurance, healthcare, fintech, legal, and ag-tech sectors, addressing requirements for security, regulatory compliance, and high-quality user interactions. It positions itself in the software development industry by pairing UX research and emotion-first design with rigorous testing, project management, and compliance processes, including ADA and HIPAA considerations. Established to evolve apps over time, it offers roadmapping and ongoing support to keep products audit-ready while maintaining a positive user experience.

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