Wholesale Growth Target mid-market gift and stationery retailers similar to Poketo, Rifle Paper Co and Uncommon Goods to scale distribution beyond Oakland. Offer limited edition capsule collections and exclusive card lines matched to retailers' styles, leveraging handmade prints and small-batch production to differentiate. Propose a wholesale test program with low minimum orders to reduce risk and validate interest.

Marketing Automation Leverage Klaviyo and Omnisend to sharpen segmentation, automate onboarding, and boost repeat purchases from a small but loyal customer base. Implement abandoned cart, win-back, loyalty, and post-purchase sequences; run seasonal campaigns around holidays and special releases; track attribution with Google Ads to optimize spend.

Corporate Gifting Position as a premium, tactile gifting option for corporate clients and events. Offer customization for messages or branding, flexible pricing tiers, and reliable fulfillment suited to a small team. Build outbound outreach to HR, marketing, and procurement with case studies to demonstrate impact.

Collaboration Licensing Create licensed or co-branded lines with artists or like-minded brands to reach new audiences and retailers. Limited edition prints and premium cards can command higher price points; explore licensing IP to card, gift, and home decor markets to scale revenue.

Local Pop-Ups Capitalize on the Oakland origin story with local pop-ups, shop-in-shops, and craft fairs. Partner with nearby bookstores and cafés to reach new customers, gather direct feedback, and grow the direct-to-consumer channel while reinforcing brand story.