Expanding Product Range Rifle Paper Co. is actively diversifying its product offerings by launching new rugs, furniture collections, and collaborations on dinnerware and home accessories, indicating opportunities to upsell these products to existing customers seeking coordinated home decor solutions.

Strategic Collaborations The company’s partnerships with brands like Loloi, Cloth & Co., Ivystone Group, and Lavazza highlight its ability to access new market segments and retail channels, paving the way for sales expansion through co-branded collections and exclusive product lines.

Market Presence With products available at major retail outlets such as Target, Anthropologie, and Paper Source, Rifle Paper Co. has established widespread distribution channels, offering multiple opportunities to introduce new product lines and increase in-store and online sales.

Product Innovation Recent launches like limited-edition holiday blends and unique home decor items suggest a strategy centered on seasonal and limited-edition collections, which can drive consumer urgency and boost sales during peak shopping periods.

Growth and Revenue The company’s revenue range of 10 to 50 million dollars, combined with its recent expansion into furniture and home decor collaborations, indicates substantial growth potential, making it an attractive prospect for targeted sales efforts and partnership opportunities.