Expanding Product Lines Rifle Paper Co. continues to diversify its product offerings with new rug collections, furniture, and woven wall art, presenting cross-selling opportunities across home decor, accessories, and furnishings.

Strategic Collaborations Partnerships with well-known brands like Loloi, Cloth & Co., Ivystone Group, and Lavazza enhance brand visibility and provide avenues to target new customer segments and retail channels.

Growing Market Presence With distribution across major retail outlets such as Target, Anthropologie, and Paper Source, alongside a strong online platform, Rifle Paper Co. has multiple touchpoints for expanding customer outreach and sales.

Product Innovation Recent launches, including holiday blends and limited-edition collections, reflect an emphasis on seasonal and exclusive offerings that can increase customer engagement and repeat purchases.

Revenue and Market Opportunity With revenue estimates between $100M and $250M and a nationwide retail footprint, there is significant potential for partner brands to collaborate on exclusive lines or co-branded campaigns to capitalize on Rifle Paper Co.'s strong market positioning.