Market Positioning people2people is an award-winning recruitment agency operating across Australia, the UK, and New Zealand, with a focus on delivering expert staffing and HR solutions which positions them well for cross-border client expansion and international recruitment services.

Growth Potential With an estimated revenue between 25 million and 50 million and a team of up to 200 employees, there is significant potential for upselling advanced HR technology solutions, training services, or premium staffing packages to expand their service offerings.

Competitive Landscape Comparing with large industry players such as Hays and Robert Half, who have thousands of employees and billion-dollar revenues, there is opportunity to offer tailored technology platforms or niche staffing solutions to help these mid-sized competitors differentiate in specific markets.

Technology Adoption people2people utilizes modern web technologies and digital marketing tools like Facebook Pixel and Cloudflare CDN, indicating openness to tech-driven solutions that can enhance candidate engagement, applicant tracking, or digital branding strategies.

Expansion Opportunities The company's recent awards for excellence in candidate care suggest a strong emphasis on quality service, which could be complemented by client relationship management (CRM) platforms, employee engagement tools, or loyalty programs to further strengthen their competitive edge.