Insights

Market Expansion PEP Africa has demonstrated significant growth by expanding its offices into Brazil through the acquisition of Grupo Avenida, indicating a strategic focus on entering new markets and increasing footprint across regions, which presents opportunities for localized supply chain and logistics service offerings.

Customer Value Proposition With a mission centered on providing affordable everyday essentials in clothing, footwear, homeware, and cellular products, PEP Africa’s emphasis on price competitiveness and customer dignity suggests demand for value-based promotions, loyalty programs, and cost-effective supply chain solutions.

Competitive Landscape Being identified alongside competitors like Edgars and larger retailers such as Mr Price and TFG, PEP Africa operates in a highly competitive retail environment, offering possibilities for sales initiatives in retail technology, inventory management, or customer engagement platforms to enhance market positioning.

Technological Stack Utilizing cloud platforms like Google Cloud and analytics tools such as Google Analytics, PEP Africa shows openness to technology adoption, creating opportunities to offer advanced retail analytics, digital marketing solutions, or IT infrastructure upgrades to improve operational efficiency.

Growth Potential With a revenue ranging between 25 to 50 million USD and a workforce exceeding 1,000 employees across multiple African countries, PEP Africa's scale and regional presence highlight potential for enterprise-wide procurement solutions, HR technology, or supply chain optimization services tailored for large retail organizations.

PEP Africa Tech Stack

PEP Africa uses 8 technology products and services including RSS, Font Awesome, Google Cloud, and more. Explore PEP Africa's tech stack below.

  • RSS
    Content Management System
  • Font Awesome
    Font Scripts
  • Google Cloud
    Infrastructure As A Service
  • jQuery
    Javascript Libraries
  • Google Analytics
    Web Analytics
  • SiteOrigin Page Builder
    Web Platform Extensions
  • Apache HTTP Server
    Web Servers
  • Apache
    Web Servers

PEP Africa's Email Address Formats

PEP Africa uses at least 1 format(s):
PEP Africa Email FormatsExamplePercentage
FirstL@pepafrica.comJohnD@pepafrica.com
47%
First@pepafrica.comJohn@pepafrica.com
4%
FirstML@pepafrica.comJohnMD@pepafrica.com
2%
FirstL@pepafrica.comJohnD@pepafrica.com
47%

Frequently Asked Questions

Where is PEP Africa's headquarters located?

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PEP Africa's main headquarters is located at Radnor Road, Parow Industria, Western Cape 7493, ZA. The company has employees across 1 continents, including Africa.

What is PEP Africa's official website and social media links?

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PEP Africa's official website is pepafrica.com and has social profiles on LinkedIn.

What is PEP Africa's NAICS code?

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PEP Africa's NAICS code is 44-45 - Retail Trade.

How many employees does PEP Africa have currently?

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As of October 2025, PEP Africa has approximately 1K employees across 1 continents, including Africa. Key team members include Ceo Pep | Africa: B. S.Head Of Marketing: G. A.Operations Financial Controller: D. P.. Explore PEP Africa's employee directory with LeadIQ.

What industry does PEP Africa belong to?

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PEP Africa operates in the Retail industry.

What technology does PEP Africa use?

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PEP Africa's tech stack includes RSSFont AwesomeGoogle CloudjQueryGoogle AnalyticsSiteOrigin Page BuilderApache HTTP ServerApache.

What is PEP Africa's email format?

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PEP Africa's email format typically follows the pattern of FirstL@pepafrica.com. Find more PEP Africa email formats with LeadIQ.

When was PEP Africa founded?

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PEP Africa was founded in 2011.

PEP Africa

RetailSouth Africa1001-5000 Employees

PEP Africa's mission is to be the best place to WORK, best place to SHOP and the best place to INVEST. 

Our cause is to make it possible for our remarkable customers and their families to live with dignity and pride.

Our passion for our employees, brand and customers is the reason why we do what we do and with drive.

The PEP brand is the biggest single brand retailer in Africa and the best place to shop for all your family’s basic needs; striving to offer every day best prices on clothing, footwear, homeware and cellular.

The PEP Africa division was established in 2011 and consists of the Central Office in Cape Town and 5 African countries in which the PEP Stores trade.

PEP Africa’s more than 3 000 employees in Africa work together in an unique company culture of Sikhula KunYe (growing together) in making its remarkable customers the focus and reason why we as a retailer do business.

Section iconCompany Overview

Headquarters
Radnor Road, Parow Industria, Western Cape 7493, ZA
NAICS Code
44-45 - Retail Trade
Founded
2011
Employees
1001-5000

Section iconFunding & Financials

  • $25M$50M

    PEP Africa's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    PEP Africa's revenue is estimated to be in the range of $25M$50M

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