Insights

Market Positioning PEP Africa is a large single-brand retailer across multiple African markets with a mission to be the best place to work, shop, and invest, indicating strong brand loyalty potential and cross-border sales opportunities.

Growth & Expansion Recent news highlights expansion activities in Brazil and strategic acquisition of Avenida, suggesting openness to partnerships, international sourcing, and new regional distribution channels that could align with suppliers and service providers.

Digital Readiness Technology stack includes WordPress, Google Cloud, Google Workspace, and security training via KnowBe4, signaling established digital infrastructure and potential for enhanced e-commerce solutions, data analytics, and security services.

Workforce & Culture With 201-500 employees and a growth culture Sikhula KunYe (growing together), there is potential for B2B HR tech, training, payroll, and employee benefits solutions tailored to regional retail teams.

Financial & Competition Revenue range of $25M-$50M and presence of notable peers (Ackermans, Edcon, Mr Price, TFG, Clicks Group) indicate a competitive retail landscape with opportunities for cost optimization, supplier consolidation, and value-added partnerships.

Similar companies to PEP Africa

PEP Africa Tech Stack

PEP Africa uses 8 technology products and services including WordPress, CookieYes, Google Workspace, and more. Explore PEP Africa's tech stack below.

PEP Africa's Email Address Formats

PEP Africa uses at least 3 email formats:
PEP Africa Email FormatsExamplePercentage
FirstL@pepafrica.comJohnD@pepafrica.com
89%
First@pepafrica.comJohn@pepafrica.com
8%
FirstML@pepafrica.comJohnMD@pepafrica.com
3%

Frequently Asked Questions

What is PEP Africa's official website and social media links?

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PEP Africa's official website is pepafrica.com and has social profiles on LinkedIn.

How much revenue does PEP Africa generate?

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As of October 2026, PEP Africa's annual revenue is estimated to be $25M - $50M.

What is PEP Africa's NAICS code?

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PEP Africa's NAICS code is 44-45 - Retail Trade.

How many employees does PEP Africa have currently?

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As of October 2026, PEP Africa has approximately 341 employees across 1 continents, including Africa. Key team members include Ceo Pep | Africa: B. S., Head Of Marketing: G. A. and Talent And Engagement Manager: A. K. Explore PEP Africa's employee directory with LeadIQ.

What industry does PEP Africa belong to?

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PEP Africa operates in the Retail industry.

What technology does PEP Africa use?

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PEP Africa's tech stack includes WordPress, CookieYes, Google Workspace, Google Cloud, jQuery, Really Simple Discovery, KnowBe4 and SiteOrigin Page Builder.

What is PEP Africa's email format?

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PEP Africa's email format typically follows the pattern of FirstL@pepafrica.com. Find more PEP Africa email formats with LeadIQ.

When was PEP Africa founded?

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PEP Africa was founded in 2011.
PEP Africa logo

PEP Africa

RetailWestern Cape, South Africa201-500 Employees

PEP Africa operates in the retail sector, offering everyday essentials such as clothing, footwear, homeware and cellular products at accessible prices. As the Africa-focused division of the PEP Stores brand, it spans five countries and maintains a central office in Cape Town. Established in 2011, the division is headquartered in Cape Town, Western Cape. The organization employs a sizable workforce across the region, with more than 3,000 people working in Africa.

Its stated purpose is to serve customers and their families by helping them live with dignity and pride through affordable access to basic goods. In 2022, the group expanded its footprint in Brazil through the acquisition of Avenida.

Section iconCompany Overview

NAICS Code
44-45 - Retail Trade
Founded
2011
Employees
201-500

Section iconFunding & Financials

  • $25M - $50M

    PEP Africa's revenue is estimated to be in the range of $25M - $50M

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