Insights

Extensive Footprint PEP operates over 2700 stores across Southern Africa making it the largest single-brand retailer in the region. This omnichannel presence suggests strong opportunities for regional supplier partnerships, store-level promotions, and logistics collaborations to optimize in-store availability and local marketing.

Diverse Offerings With products spanning clothing, homeware, FMCG, cellular, and financial services, PEP presents cross-sell potential across multiple categories. Partners can tailor bundled promotions, loyalty campaigns, and cross-category education to drive higher basket sizes.

Digital & Payments PEP has embraced e-commerce and digital payments (FoneYam) indicating readiness for tech-enabled solutions, including online storefront enhancements, mobile wallet integrations, loyalty app features, and metro-to-rural last-mile delivery pilots.

People & Culture A large workforce (over 24,000 Dynamos) and a strong culture centered on growth present opportunities for vendor-funded training programs, selective supplier-sponsored employee initiatives, and co-branded social responsibility events to boost brand affinity.

Financial Services Ecosystem PEP offers financial services such as cashbacks, loans, funeral cover, transfers, and bill payments. This creates upside for fintech partnerships, insurance/linkage products, and integrated financial promotions aligned with store traffic and customer needs.

PEP Tech Stack

PEP uses 8 technology products and services including SAP BusinessObjects Business Intelligence suite, Tableau, AutoCAD, and more. Explore PEP's tech stack below.

Media & News

PEP's Email Address Formats

PEP uses at least 1 format(s):
PEP Email FormatsExamplePercentage
FirstL@pepstores.comJohnD@pepstores.com
89%
First.Last@pepstores.comJohn.Doe@pepstores.com
8%
First@pepstores.comJohn@pepstores.com
2%
FirstLa@pepstores.comJohnDo@pepstores.com
1%

Frequently Asked Questions

What is PEP's phone number?

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You can contact PEP's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is PEP's stock symbol?

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PEP is a publicly traded company; the company's stock symbol is PEP.

What is PEP's official website and social media links?

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PEP's official website is pepstores.com and has social profiles on LinkedIn.

How much revenue does PEP generate?

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As of August 2026, PEP's annual revenue is estimated to be $1B - $10B.

What is PEP's SIC code NAICS code?

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PEP's SIC code is 4899 - Communications Services, Not Elsewhere Classified NAICS code is 44-45 - Retail Trade.

How many employees does PEP have currently?

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As of August 2026, PEP has approximately 20K employees across 6 continents, including AfricaNorth AmericaEurope. Key team members include Chief Executive Officer: S. V.Chief Executive Officer Et Al: P. P.Ceo: K. P.. Explore PEP's employee directory with LeadIQ.

What industry does PEP belong to?

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PEP operates in the Retail industry.

What technology does PEP use?

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PEP's tech stack includes SAP BusinessObjects Business Intelligence suiteTableauAutoCADWordPressSAPMicrosoft SQL ServerFigmaAtlassian Jira.

What is PEP's email format?

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PEP's email format typically follows the pattern of FirstL@pepstores.com. Find more PEP email formats with LeadIQ.

When was PEP founded?

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PEP was founded in 1965.
PEP logo

PEP

RetailWestern Cape, South Africa10001+ Employees

PEP is a South African retail company based in Parow, Western Cape, with a history spanning more than six decades. It operates a vast network of stores across Southern Africa, numbering over 2700, and is noted as the largest single-brand retailer in the region. The retailer offers a broad product mix that includes clothing, footwear, homeware, FMCG, and cellular products, alongside a range of financial services. It supports multiple shopping channels, including in-store and online options, and accepts diverse payment methods. Its customer base comprises everyday shoppers in both small towns and larger cities who seek convenient access to affordable goods and essential services such as transfers, bill payments, and courier support.

Section iconCompany Overview

Phone number
SIC Code
4899 - Communications Services, Not Elsewhere Classified
Stock Symbol
PEP
NAICS Code
44-45 - Retail Trade
Founded
1965
Employees
10001+

Section iconFunding & Financials

  • $1B - $10B

    PEP's revenue is estimated to be in the range of $1B - $10B

Section iconFunding & Financials

  • $1B - $10B

    PEP's revenue is estimated to be in the range of $1B - $10B

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