Insights

Strong Market Presence PEP operates over 2600 stores across Southern Africa, serving more than 300 million customer transactions annually. This extensive footprint presents significant cross-selling and upselling opportunities across diverse product categories including clothing, FMCG, and financial services.

Diverse Product Portfolio With offerings ranging from apparel and footwear to cellular services, homeware, and financial products, PEP caters to a broad customer base focused on value-driven shopping. Tailored promotions and bundled services can drive higher basket sizes and customer loyalty.

Digital & Tech Integration Utilizing a comprehensive tech stack with advanced cart functionalities and marketing tools like Adobe Campaign and Mautic positions PEP as an effective partner for digital marketing solutions, loyalty programs, and e-commerce enhancements aimed at increasing customer engagement.

Financial Stability & Growth Recent increased dividends and broad strategic initiatives towards cost reduction and innovation suggest a financially resilient company open to strategic partnerships, product integrations, and value-added services that align with its growth objectives.

Customer Loyalty Focus PEP emphasizes a strong corporate culture and a wide array of customer services including cashback, loans, and money transfers. Opportunities exist for solutions that enhance customer loyalty, facilitate seamless transactions, and support personalized shopping experiences.

Similar companies to PEP

PEP Tech Stack

PEP uses 8 technology products and services including Cart Functionality, Sage 300, JSON-LD, and more. Explore PEP's tech stack below.

  • Cart Functionality
    E-commerce
  • Sage 300
    Enterprise Resource Planning
  • JSON-LD
    Javascript Frameworks
  • Angular
    Javascript Frameworks
  • Blue Yonder
    Marketing
  • Adobe Campaign
    Marketing Automation
  • Mautic
    Marketing Automation
  • Microsoft
    Miscellaneous

Media & News

PEP's Email Address Formats

PEP uses at least 1 format(s):
PEP Email FormatsExamplePercentage
FirstL@pepstores.comJohnD@pepstores.com
89%
First.Last@pepstores.comJohn.Doe@pepstores.com
8%
First@pepstores.comJohn@pepstores.com
2%
FirstLa@pepstores.comJohnDo@pepstores.com
1%

Frequently Asked Questions

Where is PEP's headquarters located?

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PEP's main headquarters is located at Radnor Street, Parow Industria, 7500, ZA. The company has employees across 5 continents, including AfricaNorth AmericaEurope.

What is PEP's phone number?

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You can contact PEP's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is PEP's stock symbol?

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PEP is a publicly traded company; the company's stock symbol is PEP.

What is PEP's official website and social media links?

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PEP's official website is pepstores.com and has social profiles on LinkedIn.

How much revenue does PEP generate?

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As of October 2025, PEP's annual revenue is estimated to be $20M.

What is PEP's SIC code NAICS code?

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PEP's SIC code is 3089 - Plastics Products, Not Elsewhere Classified NAICS code is 44-45 - Retail Trade.

How many employees does PEP have currently?

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As of October 2025, PEP has approximately 17K employees across 5 continents, including AfricaNorth AmericaEurope. Key team members include Chief Executive Officer: S. V.Chief Executive Officer: S. M.Chief Marketing Officer: B. V. D. M.. Explore PEP's employee directory with LeadIQ.

What industry does PEP belong to?

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PEP operates in the Retail industry.

What technology does PEP use?

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PEP's tech stack includes Cart FunctionalitySage 300JSON-LDAngularBlue YonderAdobe CampaignMauticMicrosoft.

What is PEP's email format?

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PEP's email format typically follows the pattern of FirstL@pepstores.com. Find more PEP email formats with LeadIQ.

When was PEP founded?

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PEP was founded in 1965.
PEP

PEP

RetailSouth Africa10001+ Employees

Welcome to PEP!

PEP is Africa’s largest single brand retailer operating more than 2600 stores across Southern Africa. Since 1965 PEP has aimed to delight their remarkable customers who make smart choices every day, on a limited budget for their families to grow and shine.

As well as clothing and footwear, PEP sells homeware, FMCG, cellular and airtime products and offers a range of services including cashbacks, loans, funeral cover, cross-border/local money transfers, bill payments, Flash tokens, PAXI courier service and so much more. PEP conducts more than 300 million customer transactions and sells around 690 million products per year. 

PEP employs more than 17 000 people who are united by one of the strongest corporate cultures in the world called Sikhula KunYe (which means "we are growing together").

Section iconCompany Overview

Headquarters
Radnor Street, Parow Industria, 7500, ZA
Phone number
SIC Code
3089 - Plastics Products, Not Elsewhere Classified
Stock Symbol
PEP
NAICS Code
44-45 - Retail Trade
Founded
1965
Employees
10001+

Section iconFunding & Financials

  • $500M$1B

    PEP's revenue is estimated to be in the range of $500M$1B

Section iconFunding & Financials

  • $500M$1B

    PEP's revenue is estimated to be in the range of $500M$1B

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