Growth potential Merged entity Troutman Pepper with expanded resources and geographical reach suggests cross-sell opportunities across large corporate clients, particularly in real estate, bankruptcy and restructuring, and data protection/compliance services.

Data security Recent cybersecurity incidents including lax data protection protocols and ransomware exposure indicate a need for enhanced information governance, incident response planning, and security risk assessments for clients and the firm.

Cybersecurity expertise Ongoing cybersecurity and breach-related headlines present an opening to offer proactive security trainings, cyber risk evaluations, and managed security services to protect client data across industries.

Brand momentum Recognition in Best Lawyers and boardroom-level leadership changes point to an active market presence; leverage thought leadership, client seminars, and compliance/commercial law offerings to attract mid-market and enterprise clients.

Industry footprint Active hires in Real Estate and Bankruptcy practices in major markets (Boston and beyond) signal opportunities to pitch integrated corporate services, including finance, lending, and distressed asset advisory for lenders and borrowers.