Market focus Target North Carolina's Triad region (Greensboro, High Point, Winston-Salem) with a tailored outreach plan highlighting full-service event catering, menu customization, linens and décor, and scalable staffing for corporate events and weddings.

Growth potential Leverage mid-market position with revenue range of 25M to 50M and 11-50 employees to pursue regional corporate clients, venues, and event planners seeking reliable full-service catering partnerships.

Tech-enabled sales Utilize existing tech stack (HubSpot, email, analytics, CMS, and CRM tools) to build targeted campaigns, nurture leads, and track event procurement from initial inquiry to post-event follow-up.

Competitive positioning Differentiate through end-to-end event management, budget alignment, and hands-on support from a dedicated sales team and chefs, appealing to clients who want seamless planning and execution.

Expansion opportunities Cross-sell to related segments such as private parties, sales meetings, open houses, and large corporate events, and explore partnerships with venues and planners in the Triad to expand reach.