Insights

Omnichannel Expansion Pepperfry's successful blend of online and offline presence, including over 200 offline studios, presents a strategic opportunity to strengthen omnichannel offerings and enhance customer engagement across multiple touchpoints for increased sales.

Innovative Experiences The company's focus on integrating augmented reality, virtual reality, and AI-driven tools indicates a customer base receptive to immersive and personalized shopping experiences, opening avenues for premium product lines and exclusive collaborations.

Funding Growth Recent infusions of $5.1 million from top investors like Goldman Sachs and Norwest Venture Partners suggest a growth-ready environment, making it an ideal moment to propose strategic partnerships or innovative product launches to tap into their expanding market.

Marketing Campaigns Pepperfry’s recent marketing initiatives, including themed campaigns for Mother's Day and product launches, highlight a strong brand presence and customer engagement, presenting opportunities to introduce targeted promotions and exclusive deals that drive repeat purchases.

Market Positioning As a pioneering omnichannel platform with a focus on quirky, eclectic furniture and home decor, Pepperfry is well-positioned to expand into niche segments such as eco-friendly or customizable home products to attract new customer segments and increase market share.

Pepperfry Tech Stack

Pepperfry uses 8 technology products and services including Criteo, Cart Functionality, ClientJS, and more. Explore Pepperfry's tech stack below.

  • Criteo
    Advertising
  • Cart Functionality
    E-commerce
  • ClientJS
    Javascript Libraries
  • All in One SEO
    Search Engines
  • Google
    Search Engines
  • YouTube
    Video Players
  • Apache
    Web Servers
  • Twitter
    Widgets

Media & News

Pepperfry's Email Address Formats

Pepperfry uses at least 1 format(s):
Pepperfry Email FormatsExamplePercentage
First.L@pepperfry.comJohn.D@pepperfry.com
92%
First.Last@pepperfry.comJohn.Doe@pepperfry.com
7%
First@pepperfry.comJohn@pepperfry.com
1%

Frequently Asked Questions

Where is Pepperfry's headquarters located?

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Pepperfry's main headquarters is located at Mumbai, Maharashtra 400079 IN. The company has employees across 5 continents, including AsiaNorth AmericaEurope.

What is Pepperfry's official website and social media links?

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Pepperfry's official website is pepperfry.com and has social profiles on LinkedInCrunchbase.

What is Pepperfry's NAICS code?

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Pepperfry's NAICS code is 425 - Wholesale Electronic Markets and Agents and Brokers.

How many employees does Pepperfry have currently?

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As of October 2025, Pepperfry has approximately 1.2K employees across 5 continents, including AsiaNorth AmericaEurope. Key team members include Chief Business Officer | E-Commerce & Retail Leader | Driving Growth In Home & Furniture Industry: H. K.Chief Growth Officer: S. S.Chief Technology Officer: S. N.. Explore Pepperfry's employee directory with LeadIQ.

What industry does Pepperfry belong to?

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Pepperfry operates in the Internet Marketplace Platforms industry.

What technology does Pepperfry use?

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Pepperfry's tech stack includes CriteoCart FunctionalityClientJSAll in One SEOGoogleYouTubeApacheTwitter.

What is Pepperfry's email format?

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Pepperfry's email format typically follows the pattern of First.L@pepperfry.com. Find more Pepperfry email formats with LeadIQ.

How much funding has Pepperfry raised to date?

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As of October 2025, Pepperfry has raised $5.1M in funding. The last funding round occurred on Jun 02, 2025 for $5.1M.

When was Pepperfry founded?

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Pepperfry was founded in 2012.
Pepperfry

Pepperfry

Internet Marketplace PlatformsMaharashtra, India1001-5000 Employees

Ambareesh Murty and Ashish Shah embarked on a journey called Pepperfry in 2011 without a precedent or a template to follow, armed only with a mission to spark a feeling called home across the world. They imagined a supercharged lovechild between technology and homely comfort to help them achieve exactly this. 

11 years later with a dominant online presence and over 200 offline studios, Pepperfry has blurred the lines between online and offline.

Warm and fuzzy feelings aside - Pepperfry is a pioneer with a penchant for taking on difficult problems. Whether it's designing a sofa that can survive a nuclear apocalypse or creating a lamp that doubles as a margarita maker or creating India's biggest big-box logistic network covering over 500+ cities, we've always tried to push the boundaries of what's possible.

We've long embraced and injected our eclectic tastes and quirky personality into everything we do. 

Fun fact: Our 200 'offline studios' don't actually sell anything, yet they contribute to 50% of the business.

And when we're not MacGyver-ing the furniture world, we're looking to use technology to change the way our discerning customers shop for their homes, be it through reimagining the overall UX on how our discerning consumers buy for their homes or leveraging AR / VR to help them visualize products before buying or just using ML / Deep tech to build efficiencies in our internal processes.

Section iconCompany Overview

Headquarters
Mumbai, Maharashtra 400079 IN
NAICS Code
425 - Wholesale Electronic Markets and Agents and Brokers
Founded
2012
Employees
1001-5000

Section iconFunding & Financials

  • $5.1M

    Pepperfry has raised a total of $5.1M of funding over 11 rounds. Their latest funding round was raised on Jun 02, 2025 in the amount of $5.1M.

  • $50M$100M

    Pepperfry's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $5.1M

    Pepperfry has raised a total of $5.1M of funding over 11 rounds. Their latest funding round was raised on Jun 02, 2025 in the amount of $5.1M.

  • $50M$100M

    Pepperfry's revenue is estimated to be in the range of $50M$100M

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