Insights

Omnichannel Presence Pepperfry has established a robust omnichannel infrastructure with over 200 offline studios contributing significantly to revenue despite being non-transactional spaces. Leveraging this blend of online and offline channels offers potential for new sales initiatives and cross-promotional strategies.

Innovative Marketing Campaigns The company regularly launches creative marketing campaigns like 'Trying to Get It Right' and 'Lazy Knows What Lazy Wants', indicating an active focus on customer engagement and brand visibility. These campaigns present opportunities for targeted advertising collaborations and co-branded promotions.

Tech-Driven Customer Experience Pepperfry employs advanced technology such as AR/VR tools and machine learning to enhance shopping experiences, making it receptive to technological partnerships that could improve personalized product recommendations or immersive shopping solutions.

Recent Funding Growth With new funding of over $5 million led by major investors like Goldman Sachs, the company is positioned for expansion and innovation. This financial backing indicates a potential openness to strategic partnerships and enterprise solutions aimed at scaling operations.

Market Expansion Potential Given the company’s plans to enter quick commerce through partnerships with firms like Zepto and its focus on innovative product launches, there are opportunities for sales collaborations in logistics, delivery services, and new product categories that cater to fast-paced consumer needs.

Pepperfry Tech Stack

Pepperfry uses 8 technology products and services including Criteo, Cart Functionality, ClientJS, and more. Explore Pepperfry's tech stack below.

  • Criteo
    Advertising
  • Cart Functionality
    E-commerce
  • ClientJS
    Javascript Libraries
  • All in One SEO
    Search Engines
  • Google
    Search Engines
  • YouTube
    Video Players
  • Apache
    Web Servers
  • Twitter
    Widgets

Media & News

Pepperfry's Email Address Formats

Pepperfry uses at least 1 format(s):
Pepperfry Email FormatsExamplePercentage
First.L@pepperfry.comJohn.D@pepperfry.com
92%
First.Last@pepperfry.comJohn.Doe@pepperfry.com
7%
First@pepperfry.comJohn@pepperfry.com
1%

Frequently Asked Questions

Where is Pepperfry's headquarters located?

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Pepperfry's main headquarters is located at Psm Colony, Maharashtra 400079 India. The company has employees across 5 continents, including AsiaNorth AmericaEurope.

What is Pepperfry's official website and social media links?

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Pepperfry's official website is pepperfry.com and has social profiles on LinkedInCrunchbase.

What is Pepperfry's SIC code NAICS code?

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Pepperfry's SIC code is 5021 - Furniture NAICS code is 425 - Wholesale Electronic Markets and Agents and Brokers.

How many employees does Pepperfry have currently?

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As of February 2026, Pepperfry has approximately 1.2K employees across 5 continents, including AsiaNorth AmericaEurope. Key team members include Chief Growth Officer: S. S.Chief Technology Officer: S. N.Chief Financial Officer: M. B.. Explore Pepperfry's employee directory with LeadIQ.

What industry does Pepperfry belong to?

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Pepperfry operates in the Internet Marketplace Platforms industry.

What technology does Pepperfry use?

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Pepperfry's tech stack includes CriteoCart FunctionalityClientJSAll in One SEOGoogleYouTubeApacheTwitter.

What is Pepperfry's email format?

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Pepperfry's email format typically follows the pattern of First.L@pepperfry.com. Find more Pepperfry email formats with LeadIQ.

How much funding has Pepperfry raised to date?

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As of February 2026, Pepperfry has raised $5.1M in funding. The last funding round occurred on Jun 02, 2025 for $5.1M.

When was Pepperfry founded?

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Pepperfry was founded in 2012.

Pepperfry

Internet Marketplace PlatformsMaharashtra, India1001-5000 Employees

Ambareesh Murty and Ashish Shah embarked on a journey called Pepperfry in 2011 without a precedent or a template to follow, armed only with a mission to spark a feeling called home across the world. They imagined a supercharged lovechild between technology and homely comfort to help them achieve exactly this. 

11 years later with a dominant online presence and over 200 offline studios, Pepperfry has blurred the lines between online and offline.

Warm and fuzzy feelings aside - Pepperfry is a pioneer with a penchant for taking on difficult problems. Whether it's designing a sofa that can survive a nuclear apocalypse or creating a lamp that doubles as a margarita maker or creating India's biggest big-box logistic network covering over 500+ cities, we've always tried to push the boundaries of what's possible.

We've long embraced and injected our eclectic tastes and quirky personality into everything we do. 

Fun fact: Our 200 'offline studios' don't actually sell anything, yet they contribute to 50% of the business.

And when we're not MacGyver-ing the furniture world, we're looking to use technology to change the way our discerning customers shop for their homes, be it through reimagining the overall UX on how our discerning consumers buy for their homes or leveraging AR / VR to help them visualize products before buying or just using ML / Deep tech to build efficiencies in our internal processes.

Section iconCompany Overview

Headquarters
Psm Colony, Maharashtra 400079 India
SIC Code
5021 - Furniture
NAICS Code
425 - Wholesale Electronic Markets and Agents and Brokers
Founded
2012
Employees
1001-5000

Section iconFunding & Financials

  • $5.1M

    Pepperfry has raised a total of $5.1M of funding over 11 rounds. Their latest funding round was raised on Jun 02, 2025 in the amount of $5.1M.

  • $50M$100M

    Pepperfry's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $5.1M

    Pepperfry has raised a total of $5.1M of funding over 11 rounds. Their latest funding round was raised on Jun 02, 2025 in the amount of $5.1M.

  • $50M$100M

    Pepperfry's revenue is estimated to be in the range of $50M$100M

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