Insights

Omnichannel Growth Pepperfry combines strong online presence with extensive offline studio network (200 studios, 500+ cities logistics), presenting a cross-channel sales opportunity for partners and suppliers to tap into both e-commerce and in-store experiences, including potential co-marketing and integrated fulfillment deals.

Financing Leverage active EMI loan partnerships with HDFC, Indiabulls, and Bank Bazaar enable larger-ticket purchases at Pepperfry offline stores, suggesting a pathway for financing services, credit solutions, or white-labeled lending integrations to boost conversion and average order value.

Tech-Driven UX Pepperfry emphasizes AR/VR visualization, ML-driven internal efficiencies, and a modern UX redesign, creating opportunities for technology vendors and solution partners to provide augmented shopping experiences, image recognition, recommendation engines, and logistics optimization tools.

Strategic Funding Recent funding rounds from Goldman Sachs and other investors indicate strong capital backing and growth ambitions, signaling a favorable environment for enterprise partnerships, co-investment opportunities, and scaled go-to-market initiatives with premium suppliers and service providers.

Regional Expansion Facilities expansion to Pune and ongoing national reach, plus international-sounding phrasing in regional markets, point to opportunities in regionalized supply, authorized distributors, and localized marketing partnerships to accelerate penetration in underpenetrated markets.

Similar companies to Pepperfry

Pepperfry Tech Stack

Pepperfry uses 8 technology products and services including Criteo, Microsoft Advertising, iCIMS, and more. Explore Pepperfry's tech stack below.

Media & News

Pepperfry's Email Address Formats

Pepperfry uses at least 3 email formats:
Pepperfry Email FormatsExamplePercentage
First.L@pepperfry.comJohn.D@pepperfry.com
92%
First.Last@pepperfry.comJohn.Doe@pepperfry.com
7%
First@pepperfry.comJohn@pepperfry.com
1%

Frequently Asked Questions

What is Pepperfry's official website and social media links?

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Pepperfry's official website is pepperfry.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does Pepperfry generate?

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As of August 2026, Pepperfry's annual revenue is estimated to be $50M - $100M.

What is Pepperfry's SIC code and NAICS code?

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Pepperfry's SIC code is 5021 - Furniture and NAICS code is 425 - Wholesale Electronic Markets and Agents and Brokers.

How many employees does Pepperfry have currently?

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As of August 2026, Pepperfry has approximately 1.2K employees across 3 continents, including Asia, North America and Europe. Key team members include Ceo And Sr. Management Escalations - Team Lead: A. P., Chief Growth Officer: S. S. and Chief Technology Officer: S. N. Explore Pepperfry's employee directory with LeadIQ.

What industry does Pepperfry belong to?

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Pepperfry operates in the Internet Marketplace Platforms industry.

What technology does Pepperfry use?

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Pepperfry's tech stack includes Criteo, Microsoft Advertising, iCIMS, WordPress, Redis, Amazon Simple Email Service, New Relic and MouseFlow.

What is Pepperfry's email format?

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Pepperfry's email format typically follows the pattern of First.L@pepperfry.com. Find more Pepperfry email formats with LeadIQ.

How much funding has Pepperfry raised to date?

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As of August 2026, Pepperfry has raised $313M in funding. The last funding round occurred on Jun 02, 2025 for $5.1M.

When was Pepperfry founded?

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Pepperfry was founded in 2012.
Pepperfry logo

Pepperfry

Internet Marketplace PlatformsMaharashtra, India1001-5000 Employees

Pepperfry operates as an online marketplace for furniture and home décor, blending digital shopping with a broad offline footprint. It runs more than 200 offline studios, which do not sell items directly but nonetheless contribute about half of the business. The company emphasizes technology-enabled shopping and a large logistics network that supports delivery across more than 500 cities. Based in Vikhroli, Maharashtra, it was founded in 2011 by Ambareesh Murty and Ashish Shah. A recent development includes expanding facilities to Pune with the launch of a factory outlet, signaling ongoing expansion.

Section iconCompany Overview

SIC Code
5021 - Furniture
NAICS Code
425 - Wholesale Electronic Markets and Agents and Brokers
Founded
2012
Employees
1001-5000

Section iconFunding & Financials

  • $313M

    Pepperfry has raised a total of $313M of funding over 12 rounds. Their latest funding round was raised on Jun 02, 2025 in the amount of $5.1M as a Venture Round.

  • $50M - $100M

    Pepperfry's revenue is estimated to be in the range of $50M - $100M

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