Insights

Omnichannel Presence With over 200 offline studios complementing its dominant online platform, Pepperfry has a strong omnichannel strategy that can be leveraged to cross-promote products and drive sales through both digital and physical touchpoints.

Innovative Marketing Recent launches of campaigns like Trying to Get It Right and Lazy Knows What Lazy Wants highlight their focus on targeted marketing efforts which open opportunities for personalized product bundles and promotional tie-ins.

Technological Integration Pepperfry's use of AR, VR, and ML technologies to enhance customer shopping experience indicates a potential for upselling premium or customized furniture options to tech-savvy consumers.

Funding & Expansion Recent funding from major investors like Goldman Sachs and partnerships such as with Zepto for quick commerce suggest resources available for rapid expansion and new product lines, offering sales growth opportunities.

Market Position Positioned as a leading e-commerce furniture marketplace with an emphasis on innovation and customer experience, Pepperfry is well-placed to target premium segments and increase market share through tailored offerings.

Pepperfry Tech Stack

Pepperfry uses 8 technology products and services including Criteo, Cart Functionality, ClientJS, and more. Explore Pepperfry's tech stack below.

  • Criteo
    Advertising
  • Cart Functionality
    E-commerce
  • ClientJS
    Javascript Libraries
  • All in One SEO
    Search Engines
  • Google
    Search Engines
  • YouTube
    Video Players
  • Apache
    Web Servers
  • Twitter
    Widgets

Media & News

Pepperfry's Email Address Formats

Pepperfry uses at least 1 format(s):
Pepperfry Email FormatsExamplePercentage
First.L@pepperfry.comJohn.D@pepperfry.com
92%
First.Last@pepperfry.comJohn.Doe@pepperfry.com
7%
First@pepperfry.comJohn@pepperfry.com
1%

Frequently Asked Questions

What is Pepperfry's official website and social media links?

Minus sign iconPlus sign icon
Pepperfry's official website is pepperfry.com and has social profiles on LinkedInCrunchbase.

What is Pepperfry's NAICS code?

Minus sign iconPlus sign icon
Pepperfry's NAICS code is 425 - Wholesale Electronic Markets and Agents and Brokers.

How many employees does Pepperfry have currently?

Minus sign iconPlus sign icon
As of December 2025, Pepperfry has approximately 1.2K employees across 5 continents, including AsiaNorth AmericaEurope. Key team members include Chief Business Officer | E-Commerce & Retail Leader | Driving Growth In Home & Furniture Industry: H. K.Chief Growth Officer: S. S.Chief Technology Officer: S. N.. Explore Pepperfry's employee directory with LeadIQ.

What industry does Pepperfry belong to?

Minus sign iconPlus sign icon
Pepperfry operates in the Internet Marketplace Platforms industry.

What technology does Pepperfry use?

Minus sign iconPlus sign icon
Pepperfry's tech stack includes CriteoCart FunctionalityClientJSAll in One SEOGoogleYouTubeApacheTwitter.

What is Pepperfry's email format?

Minus sign iconPlus sign icon
Pepperfry's email format typically follows the pattern of First.L@pepperfry.com. Find more Pepperfry email formats with LeadIQ.

How much funding has Pepperfry raised to date?

Minus sign iconPlus sign icon
As of December 2025, Pepperfry has raised $5.1M in funding. The last funding round occurred on Jun 02, 2025 for $5.1M.

When was Pepperfry founded?

Minus sign iconPlus sign icon
Pepperfry was founded in 2012.

Pepperfry

Internet Marketplace PlatformsMaharashtra, India1001-5000 Employees

Ambareesh Murty and Ashish Shah embarked on a journey called Pepperfry in 2011 without a precedent or a template to follow, armed only with a mission to spark a feeling called home across the world. They imagined a supercharged lovechild between technology and homely comfort to help them achieve exactly this. 

11 years later with a dominant online presence and over 200 offline studios, Pepperfry has blurred the lines between online and offline.

Warm and fuzzy feelings aside - Pepperfry is a pioneer with a penchant for taking on difficult problems. Whether it's designing a sofa that can survive a nuclear apocalypse or creating a lamp that doubles as a margarita maker or creating India's biggest big-box logistic network covering over 500+ cities, we've always tried to push the boundaries of what's possible.

We've long embraced and injected our eclectic tastes and quirky personality into everything we do. 

Fun fact: Our 200 'offline studios' don't actually sell anything, yet they contribute to 50% of the business.

And when we're not MacGyver-ing the furniture world, we're looking to use technology to change the way our discerning customers shop for their homes, be it through reimagining the overall UX on how our discerning consumers buy for their homes or leveraging AR / VR to help them visualize products before buying or just using ML / Deep tech to build efficiencies in our internal processes.

Section iconCompany Overview

NAICS Code
425 - Wholesale Electronic Markets and Agents and Brokers
Founded
2012
Employees
1001-5000

Section iconFunding & Financials

  • $5.1M

    Pepperfry has raised a total of $5.1M of funding over 11 rounds. Their latest funding round was raised on Jun 02, 2025 in the amount of $5.1M.

  • $50M$100M

    Pepperfry's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $5.1M

    Pepperfry has raised a total of $5.1M of funding over 11 rounds. Their latest funding round was raised on Jun 02, 2025 in the amount of $5.1M.

  • $50M$100M

    Pepperfry's revenue is estimated to be in the range of $50M$100M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.