Modernize Website The Pequot Hotel relies on older front end technologies such as Backbone.js and jQuery atop an Apache stack, which can hinder mobile performance and direct bookings. Propose a modern, mobile-friendly website redesign with an integrated booking engine and API-based channel manager to boost direct reservations and reduce OTA reliance.

PMS and Automation With a small team (2-10 employees) and revenue in the mid-range, they could benefit from a cloud-based property management system paired with housekeeping, guest messaging, and automated workflows to cut manual tasks and improve guest communications.

Pricing and Marketing Mid-sized revenue provides opportunity for revenue management and targeted marketing to compete with larger brands. Offer dynamic pricing, OTA optimization, email campaigns, and social media advertising services tailored for boutique hotels.

Sustainability and Experience As an island property on Martha’s Vineyard, sustainability initiatives can reduce costs and attract eco-conscious travelers. Propose energy efficiency audits, green certifications, and guest programs featuring local experiences and sustainable amenities.

Boutique Partnerships Position the hotel as a high-value boutique property and explore partnerships with boutique hospitality tech providers, loyalty or travel platforms, and local suppliers to expand distribution and enhance guest experiences.