Acquisition Synergy Post-acquisition by Pure Hockey, there is an opportunity to re-engage a previously loyal customer base and cross-sell updated product assortments, leveraging Perani's established store footprint and online catalog strength for accelerated integration.

Expansion Footprint With 18 physical locations and a 40,000 square foot Livonia Superstore, there is potential to upsell store-focused promotions, in-store events, and local advertising partnerships to boost foot traffic and cross-channel sales during seasonal peaks.

Digital Marketing Existing tech stack (Ad platforms, Optimizely, AWS/Azure, analytics partners) supports targeted campaigns; sales teams can leverage this to propose precision marketing services for manufacturers, team retailers, or co-op campaigns with vendors to monetize advertising spots.

Sponsorship & Talent Historical ties to professional players and arenas present opportunities for sponsored events, player appearances, and exclusive product lines that can drive youth enrollment, lessons partnerships, and higher average order values.

Midwest Performance Revenue scale and regional focus, combined with a recently announced acquisition, suggests a need for transitional financing, inventory optimization, and channel partner programs to stabilize gross margins and accelerate integration with Pure Hockey.