What is Perani's Hockey World's NAICS code?

Perani's Hockey World's NAICS code is 44-45 (Retail Trade).

Insights

Acquisition Opportunity Pure Hockey acquired Perani's Hockey World in 2026, signaling consolidation in the hockey retail space and potential cross-sell opportunities across a larger store footprint and existing e-commerce channels.

Scale & Reach With 22 locations and a robust web and catalog operation, there is a sizable customer base and multi-channel presence that can be leveraged for promotions, loyalty programs, and targeted upsell of premium gear and accessories.

Financial Potential Reported revenue in the mid-range tens of millions positions the business as a meaningful mid-market retailer with room for growth through enhanced online/offline integration, private label opportunities, and expanded service offerings.

Legacy Brand A long-standing, founder-led brand with ties to notable players and communities provides credibility for partnerships, sponsorships, and in-store experiential events that can drive traffic and sales.

Tech & Ops Existing tech stack and logistics partners (ads tracking, CDN, cart functionality, Mailgun, UPS) present opportunities to optimize digital marketing ROI, improve cart conversion, and implement data-driven personalized campaigns.

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Perani's Hockey World Tech Stack

Perani's Hockey World uses 8 technology products and services including Optimizely, Criteo, Google Ads, and more. Explore Perani's Hockey World's tech stack below.

Optimizely
A/B Testing
Criteo
Advertising
Google Ads
Advertising
Microsoft Advertising
Advertising
Amazon Web Services
Cloud Hosting
Simpli.fi
Demand Side Platforms
Google Workspace
Email
Microsoft Azure
Platform As A Service

Media & News

Pure Hockey, LLC acquired Hockeyworld on Apr 28th '26.
HOLLISTON, Mass., April 28, 2026 /PRNewswire/ - Pure Hockey, the nation's leading destination for hockey equipment, apparel, and accessories, today announced the acquisition of Perani's Hockey World, a very successful and long-standing retailer with 22 locations across the Midwest and surrounding regions.
Apr 28, 2026 | pr.valdostadailytimes.com

Perani's Hockey World's Email Address Formats

Perani's Hockey World uses at least 3 email formats:

Perani's Hockey World Email Formats	Example	Percentage
FLast@hockeyworld.com	JDoe@hockeyworld.com	100%
FLast@peranis.com	JDoe@peranis.com	70%
Last@peranis.com	Doe@peranis.com	30%

Frequently Asked Questions

What is Perani's Hockey World's phone number?

You can contact Perani's Hockey World's main corporate office by phone at

+1-810-743-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Perani's Hockey World's official website and social media links?

Perani's Hockey World's official website is hockeyworld.com and has social profiles on LinkedIn.

How much revenue does Perani's Hockey World generate?

As of August 2026, Perani's Hockey World's annual revenue is estimated to be $25M - $50M.

What is Perani's Hockey World's SIC code and NAICS code?

Perani's Hockey World's SIC code is 5091 - Sporting and Recreational Goods and Supplies and NAICS code is 44-45 - Retail Trade.

How many employees does Perani's Hockey World have currently?

As of August 2026, Perani's Hockey World has approximately 94 employees across 2 continents, including North America and Europe. Key team members include Retail Manager: J. D., Product Data Manager: L. H. and Manager: D. C. Explore Perani's Hockey World's employee directory with LeadIQ.

What industry does Perani's Hockey World belong to?

Perani's Hockey World operates in the Retail industry.

What technology does Perani's Hockey World use?

Perani's Hockey World's tech stack includes Optimizely, Criteo, Google Ads, Microsoft Advertising, Amazon Web Services, Simpli.fi, Google Workspace and Microsoft Azure.

What is Perani's Hockey World's email format?

Perani's Hockey World's email format typically follows the pattern of FLast@hockeyworld.com. Find more Perani's Hockey World email formats with LeadIQ.

When was Perani's Hockey World founded?

Perani's Hockey World was founded in 1976.

Perani's Hockey World

Q: What is Perani's Hockey World's official website and social media links?

Perani's Hockey World's official website is hockeyworld.com. Perani's Hockey World has social profiles on LinkedIn.

Q: How many employees does Perani's Hockey World have currently?

Perani's Hockey World has approximately 94 employees.

Q: What technology does Perani's Hockey World use?

Perani's Hockey World's tech stack includes AppNexus, Akamai, jQuery UI, HTTP/3, jQuery.

RetailMichigan, United States51-200 Employees

Perani's Hockey World is a hockey equipment retailer based in Flint, Michigan, founded in 1976 by former professional goalie Bob Perani. From its beginnings as a single storefront, it grew into a multi-store network across North America and built a substantial web and catalog business, including a large Livonia Superstore. The company serves players at all levels with hockey gear and related products through its physical stores and online channels. Its customer base includes individual players and teams seeking specialty equipment in regional markets across the Midwest and beyond.

The business has a history of supporting developing players, including those who advance to professional ranks, highlighting its role as a resource for talent. In 2026, Pure Hockey, LLC announced it would acquire Perani's Hockey World, reflecting ongoing consolidation in the hockey equipment retail sector.