Insights

Omnichannel Advantage THI delivers a robust omni-channel retail experience across brick-and-mortar and digital platforms, presenting a sales opportunity to offer integrated solutions such as e-commerce enhancements, in-store tech demos, and cross-channel promotions to convert interest into purchases.

Growth & Expansion With 32 stores across twelve metro markets and expansion plans in both hockey and lacrosse, there are ongoing opportunities to partner on regional promotions, private-label merchandising, and store-level POS enhancements to support rapid growth.

Sports Partnerships As the exclusive USA Hockey retailer partner and sponsor with several state bodies, THI presents a channel for co-branded campaigns, equipment bundles, and player development programs that can drive higher basket sizes and loyalty.

High Ecommerce Penetration Strong online presence in both hockey and lacrosse indicates readiness for digital expansion initiatives such as enhanced product data, reviews, video content, and targeted online merchandising to boost online and in-store cross-sell.

Mid-Mized Market Potential Revenue in the $10M-$25M range with a mid-size employee base suggests opportunities for scalable B2B partnerships, private-label opportunities, and tiered service offerings (e.g., staff training, loyalty platforms, and analytics) to drive efficiency and margin growth.

Similar companies to Total Hockey

Total Hockey's Email Address Formats

Total Hockey uses at least 4 email formats:
Total Hockey Email FormatsExamplePercentage
FLast@totalhockey.comJDoe@totalhockey.com
81%
FirstLast@totalhockey.comJohnDoe@totalhockey.com
17%
FirLast@totalhockey.comJohDoe@totalhockey.com
1%
FMiddleLast@totalhockey.comJMichaelDoe@totalhockey.com
1%

Frequently Asked Questions

What is Total Hockey's phone number?

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You can contact Total Hockey's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Total Hockey's official website and social media links?

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Total Hockey's official website is totalhockey.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does Total Hockey generate?

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As of October 2026, Total Hockey's annual revenue is estimated to be $10M - $25M.

What is Total Hockey's SIC code and NAICS code?

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Total Hockey's SIC code is 5091 - Sporting and Recreational Goods and Supplies and NAICS code is 44-45 - Retail Trade.

How many employees does Total Hockey have currently?

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As of October 2026, Total Hockey has approximately 69 employees across 3 continents, including North America, Asia and Europe. Key team members include Chief Executive Officer: M. B., President: M. B. and Owner: S. M. Explore Total Hockey's employee directory with LeadIQ.

What industry does Total Hockey belong to?

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Total Hockey operates in the Retail industry.

What is Total Hockey's email format?

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Total Hockey's email format typically follows the pattern of FLast@totalhockey.com. Find more Total Hockey email formats with LeadIQ.

How much funding has Total Hockey raised to date?

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As of October 2026, Total Hockey has raised $3M in funding. The last funding round occurred on Jan 23, 2013 for $3M.

When was Total Hockey founded?

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Total Hockey was founded in 1999.
Total Hockey logo

Total Hockey

RetailMissouri, United States51-200 Employees

Total Hockey is a mid-sized retail company focused on hockey equipment, based in Maryland Heights, Missouri. Founded in 1999, it has grown from its St. Louis roots to operate in twelve metro markets with 32 stores, and it expanded into lacrosse retail in 2012 with four lacrosse stores. The company also maintains a substantial ecommerce footprint across hockey and lacrosse product lines.

Its approach blends in-store and digital resources to help players compare gear, access technical specifications, read reviews, and watch product demonstrations, creating a comprehensive omni-channel shopping experience. Total Hockey partners with USA Hockey as its exclusive retailer and serves as a sponsor to various state organizations, supporting efforts to introduce new players to the sports.

Section iconCompany Overview

Phone number
SIC Code
5091 - Sporting and Recreational Goods and Supplies
NAICS Code
44-45 - Retail Trade
Founded
1999
Employees
51-200

Section iconFunding & Financials

  • $3M

    Total Hockey has raised a total of $3M of funding over 1 rounds. Their latest funding round was raised on Jan 23, 2013 in the amount of $3M as a Debt Financing.

  • $10M - $25M

    Total Hockey's revenue is estimated to be in the range of $10M - $25M

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