Total Hockey
RetailMissouri, United States51-200 Employees
Total Hockey is a mid-sized retail company focused on hockey equipment, based in Maryland Heights, Missouri. Founded in 1999, it has grown from its St. Louis roots to operate in twelve metro markets with 32 stores, and it expanded into lacrosse retail in 2012 with four lacrosse stores. The company also maintains a substantial ecommerce footprint across hockey and lacrosse product lines. Its approach blends in-store and digital resources to help players compare gear, access technical specifications, read reviews, and watch product demonstrations, creating a comprehensive omni-channel shopping experience. Total Hockey partners with USA Hockey as its exclusive retailer and serves as a sponsor to various state organizations, supporting efforts to introduce new players to the sports.