Licensing Expertise Percassi manages iconic brands such as Nike, Jordan, Victoria's Secret, Bath & Body Works, LEGO, Armani Exchange, Saint Laurent and Starbucks, and holds Italy's Starbucks license with a related Q8 partnership. This showcases strong licensing, brand localization and multi-brand operations. Opportunity for BD: offer licensing program optimization, cross-brand marketing plans and expansion support for brands entering Italy or Europe.

International Expansion The group actively anticipates market trends beyond Italy and operates across Retail, Real Estate and football, signaling readiness for cross-border store rollouts and joint-venture development. BD angle: provide market-entry advisory, site selection analytics, and turnkey store rollout services for brands seeking a European footprint, leveraging existing real estate pipelines.

Digital Acceleration Current tech stack includes Google Tag Manager and Google Analytics, indicating data-driven digital marketing. Opportunity to upsell advanced analytics, marketing automation, and data integration across the multi-brand portfolio, plus e-commerce optimization and managed analytics services.

Retail Real Estate A diversified footprint across retail and real estate enables bundled offerings for store and mall environments, including POS integration, inventory optimization, in-store digital experiences and property-level marketing tech. Propose integrated tech solutions and cross-portfolio procurement programs.

Sports Synergy A revenue range in the hundreds of millions and ownership of a major sports asset (Atalanta Bergamasca Calcio) point to capacity for long-term partnerships and co-branded experiences. Explore sports-anchored retail programs, stadium sponsorship technology, and enterprise software or licensing collaborations across Retail, Real Estate and sports assets.